Go To Market Lead Developer

 

Position Overview

WTS is seeking a self-directed, tech-savvy Go-to-Market Developer to turn market intelligence and publicly available information into warm, field-ready opportunities. This role sits upstream of field selling: it identifies and prioritizes high-value new-logo sites, engineers relevant outreach, and hands engaged prospects to sellers..

Key Responsibilities

•  Own the day-to-day new site outreach and translate field feedback and commercial needs into better targeting and roadmap priorities.

•  Mine e-Manifest, internal market intelligence, and public information to identify and prioritize high-value facilities, likely waste-stream opportunities, and the people who influence or own waste-stream cost decisions.

•  Build clean target lists with account, site, contact, opportunity hypothesis, source data, and recommended next action clearly documented.

•  Draft personalized, site-specific messaging and multi-touch outreach; use automation and enrichment tools to scale research and outreach without sacrificing relevance or accuracy.

•  Coordinate seller review, manage outreach through reply or meeting request, and hand warm prospects to the appropriate seller with contact context and a clear next step.

•  Maintain accurate HubSpot activity and pipeline data; capture field and win/loss feedback to improve targeting, messaging, and the Market Intelligence Tool while keeping approximately 90% of year-one capacity focused on new-logo whitespace.

Job Requirements

•  Experience building or operating outbound growth systems in GTM engineering, Revenue Operations, Sales Operations, Marketing Operations, growth, or a comparable role.

•  Strong HubSpot fluency, including CRM data hygiene, contact/account management, workflows or sequences, activity tracking, and reporting.

•  Hands-on comfort with automation, data-enrichment tools, structured datasets, spreadsheets, public records, and web research.

•  Strong written communication, research, and commercial judgment; able to turn technical or operational signals into relevant prospect messaging and prioritize opportunities worth a seller's time.

•  Ability to learn industrial materials, waste streams, treatment technologies, and customer operations quickly; utilizing prior waste-management or environmental-services experience.

Core Qualifications

•  Flexibility: Curious, coachable, and able to pivot as data, campaign performance, seller feedback, or priorities change.

•  Ownership & Tenacity: Accountable for data quality, outreach preparation, follow-through, and clear disposition; persistent through incomplete data, hard-to-find contacts, and failed tests.

•  Professionalism: Clear, proactive, organized, tech savvy, and disciplined in handling customer, company, and market information.

Year-One Success Measures

•  Consistent warm handoffs that convert into first meetings and qualified new-site pipeline attributable to GTM-engineered targeting and outreach.

•  Measurable shift of seller time toward customer conversations, meetings, and site walks, together with demonstrable improvement in the Market Intelligence Tool and outreach playbooks through captured field feedback.