About the Role:

The Business Systems Analyst plays a critical role in bridging the gap between business needs and technology solutions within an organization. This position is responsible to design and maintain existing HubSpot Systems.

Reports to: VP, Strategic Services

Job Responsibilities

System Administration & Configuration

Configure and maintain HubSpot automation workflows, email templates, and forms
Design and implement solutions using company tools to meet the business’ needs (HubSpot Specific: workflows, sequences, lists, custom objects, etc.)
Conduct regular audits of workflows, lists, data, and properties to ensure optimal performance
Maintain data quality and consistency across multiple systems
Develop and enforce data governance standards for contact properties, custom objects, and workflows

Requirements & Documentation

Gather and document business requirements from stakeholders across marketing, sales, and customer success teams
Document system configurations and maintain technical documentation
Create documentation and standard operating procedures
Develop and execute testing plans for new configurations

Project Leadership

Lead HubSpot related projects from requirements through implementation
Coordinate with business, IT, marketing, and sales teams on system changes
Offer operational and technical support for day to day issues as reported
Stay current with HubSpot updates and new features
Data, Integration & Reporting
Integrate HubSpot with other business systems (CRM, marketing tools, etc.)
Monitor data synchronization and work with Integrations Team to resolve any integration issues
Create custom reports and dashboards to track KPIs and business metrics
Recommend process improvements based on system capabilities and best practices

Job Requirements (including Education)

Required Experience:

3+ years administering HubSpot, with demonstrated expertise in workflows, custom objects, and integrations
Advanced knowledge of HubSpot's core features including Marketing Hub, workflows, sequences, custom objects, and reporting tools
Experience with marketing automation and CRM platforms
Proven experience in requirements gathering and technical documentation
Strong analytical and problem solving abilities
Project management experience, particularly with technical implementations
Knowledge of marketing and sales operations
Excellent written and verbal communication skills

Preferred Experience:

Bachelor's degree in Business, Information Systems, Marketing, or related field
Experience or strong interest in using AI tools (e.g., Claude, Gemini) to improve personal and business process efficiency
HubSpot certifications (Marketing Hub, Sales Hub, or Operations Hub)
Experience designing scalable integration architecture (API limits, error handling, data mapping documentation)
Familiarity with data privacy standards (GDPR, CCPA, or general PII handling)
Data analysis and visualization skills
Ability to read and modify existing JavaScript or Python for custom code to support debugging and troubleshooting

Candidates will complete a video interview, demonstrate HubSpot workflow management skills, and coding capabilities as part of the process.

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