Manager, Analytics

Company Description

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We’re a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

Overview

The Manager, Analytics is a key driver of insight and strategic thinking. The primary responsibility of the Manager is to provide analytics-based strategic insights and directions to aid in the development of media and communications initiatives.

This position requires both strategic and tactical abilities. It needs strong numerical analysis skills, intellectual curiosity, and problem-solving proficiency. Candidates should also have a clear understanding of offline and online media.   The candidate must have a proven track record in data-rich analyses and be a team player. A ‘roll up the sleeves’ approach is mandatory and a ‘get it done’ attitude is a must. Specific responsibilities include coordination between the research, analytics, and media teams to ensure high quality analytical projects are effectively delivered.

Successful candidates will be multi-dimensional rising stars. They apply complex problem-solving skills and communicate them succinctly to a broad client and media audience.

Responsibilities

• Work with Media Director to design and implement test and measurement plans to improve the effectiveness of communications programs
• Perform hands-on analysis in support of results, including development of conclusions and implications
• Supervise and mentor Analysts
• Teach Analysts to perform ongoing analysis to ensure the timely adjustment/optimization of campaigns
• Develop and maintain structured reporting system
• Understand dashboards and provide recommendations based on MMM findings or other statistical testing to media planning/buying decisioning
• Partner with cross-functional collaborators on a daily basis to plan, implement, and analyze projects
• Present test and reporting insights and optimization recommendations both internally and externally to clients
• Partner with clients day to day to enable their ability to share results internally
• Support agency new-business process as required

Qualifications

• 4-6 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.
• Working knowledge of databases and SQL a plus
• Knowledge of media and website measurement technologies:
  • Ad serving platforms
  • Website analytics software
  • Data visualization skills desirable (e.g. Tableau, Datorama, PowerBI, etc.)
• Strong analytical skills – able to analyze raw data, draw conclusions, and develop actionable recommendations
• Experience analyzing large data sets
• Strong presentation skills
• Proven ability to communicate complex, technical concepts to broad based stakeholder audience

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

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