Senior Manager - Biddable Media

RESPONSIBILITIES: 

Digital Media  

• Responsible for owning and overseeing all digital media activation for respective brand(s). 

• Channels include: Programmatic, Paid Social, Biddable 3PD and Paid search. 

• Ensuring team is executing campaigns according to brand/agency plans and continually optimizing to drive superior performance 

• Develop POV’s and strategic recommendations that will improve performance and aligns with the overall goals of the brand(s) 

• Collaborate with external partners to drive joint business plans, strategic sessions, QBRs, and campaign performance.   

• Work closely with the larger demand generation teams (Audience Planning, Analytics, Data and Tech) to setup and ensure audiences strategies are being properly implemented and tested.  

• Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets 

• Ensure all partners and ad tech tools are being leveraged and your team is producing reports that display the impact of the media being bought 

• Work with your team to ensure billing and budget pacing is handled accurately and on time 

• Mentor, train, and develop jr level team members on biddable team to continually strengthen the department and assist in succession planning across your direct team 

• Push test and learn agendas to media and business performance.  

• Delivery ad hoc campaigns and requests in a timely organized manner.  

• Be partners to Media Strategy and planning as well as Publicis in buying and planning all media.  

Agency and Cross-Functional Internal Teams Collaboration  

• Exhibit confident communication skills with various internal leadership heads, including brand CMOs to effectively present tactical paid media plans and campaign status reports on a regular basis or as needed 

• Interface with external/internal teams in managing requests concerning processes and deliverables.  

• Partner with Managers of MS&P and the agency relationship at the “pod” level 

• Provide insights on competitive tracking, campaign performance, pacing on a regular basis and/or as needed 

• Partner with the media analytics team to measure impact of ongoing campaigns and overall plan 

• Work with Audience Planning to determine audience scalability and strategies across each platform.  

• Partner Work closely with other internal departments to develop learning agenda and testing roadmap based on brands’ objectives, insights, and key challenges 

• 5+ years of hands-on experience in SEM, Paid Social or Programmatic and / or biddable media 

• 5+ years working in media buying either on the agency side or the client side 

• Experience managing people and projects 

• Demonstrated experience in problem solving and managing multiple tasks 

• Ability to lead teams and deliver results 

• Excellent project management skills (proficiency in Excel/PPT/SharePoint will be key) 

• Ability to balance multiple priorities and meet project deadlines 

• Excellent oral and written communication skills 

• Ability to lead and influence others 

• Personal integrity, humility, an appreciation for the power of true teamwork 

• Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire Brands 

• Self-starter personality who can operate with minimal supervision