Director of Training — Alloy Personal Training (Aurora, IL)

Location: 3577 E New York St, Aurora, IL Reports to: Owner Type: Full-time

About Us

Alloy Personal Training is a semi-private personal training studio focused on results-driven coaching in a small-group setting. We're looking for a Director of Training to lead our team, drive sales, and run day-to-day studio operations.

The Role

The Director of Training is part sales leader, part coach, part operator. You'll spend roughly a third of your time training clients and the rest running the business — selling memberships, leading staff, and keeping the studio operating smoothly. This is not a coaching-only role: your ability to sell is the single biggest factor in whether you succeed here.

What We're Prioritizing: Sales First, Management Second, Coaching Third

We're hiring in this order: sales ability, business/team management, coaching skill. The right candidate has closed sales in a fitness, gym, or personal training environment — running consultations, handling objections, converting prospects to paying clients. Our Head Coach, who reports to this role, owns technical coaching quality — so we're not hiring a master coach here. If you don't have a track record of selling fitness memberships or training packages, this isn't the right role for you.

Key Responsibilities

Sales (primary focus)

Run all prospect consultations ("Starting Point" sessions) using our established sales process, including follow-up
Manage the full sales pipeline: phone leads, booking, show rate, close rate, and attrition
Convert trial clients to members following our defined sales process
Track and report on sales metrics weekly

Training & Retention

Coach training sessions (target: ~10 hours/week)
Run client accountability sessions and retention touchpoints (InBody check-ins, milestone tracking, visit reports)
Reach out personally to members with declining attendance
Review weekly workout programming with training staff

Team Leadership

Recruit, hire, and train new staff
Lead weekly staff meetings and conduct quarterly performance reviews

Marketing & Community

Oversee social media presence and local marketing campaigns
Represent the studio at community events, B2B partnerships, and referral programs

Operations

Run day-to-day studio operations: opening/closing, cleanliness, maintenance
Maintain accurate client records and billing
Uphold Alloy's brand standards and wear studio uniform during training shifts

Qualifications

Required: Proven sales experience in fitness, gyms, or personal training
Management or supervisory experience
Strong communication skills and an outgoing, personable style
Comfortable with performance metrics and holding a team accountable to them
CPR/AED/First Aid certification (or willingness to obtain)
Personal training certification a plus, but not required if sales experience is strong

What We're Looking For

A closer — someone energized by hitting sales numbers, not just coaching clients
A leader who can run a team, hold people accountable, and keep a studio operating on schedule
Someone genuinely passionate about fitness and helping clients succeed, with the people skills to build lasting client relationships
A "can-do," problem-solving attitude and consistency in following systems and processes

What We Offer

Competitive base + commission/bonus structure tied to sales performance
Spot cash bonuses for hitting initial membership milestones (50, 75, 100, and 130 members — first time only)
PTO, Medical, Dental, and Vision

Learn more about this Employer on their Career Site

Director of Training and Facility General Manager

Director of Training — Alloy Personal Training (Aurora, IL)