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Lifecycle Strategy & Conversion Systems
- Build and optimize nurture programs aligned to funnel stages
- Own MQL → SQL conversion and pipeline progression
- Develop lifecycle flows that support Growth-led campaigns (ABM, partnerships, events)
Email & Nurture Execution
- Own email execution, QA, testing, and reporting
- Improve performance through structured testing (in partnership with Growth)
- Ensure messaging aligns with campaign strategy and audience intent
Funnel Infrastructure & Data Operations
- Operationalize audience segmentation defined by Growth Marketing
- Maintain clean lifecycle stages, triggers, and automation
- Partner with RevOps to ensure accurate data flow and reporting
Campaign Conversion Support
- Translate campaign engagement into structured follow-up (nurtures, sequences, retargeted support)
- Ensure consistent prospect experience across lifecycle touchpoints
Year of Experience - 4 to 7
Requirements
- Marketing experience at a high growth, early stage startup
- 4-7 years of B2B marketing experience, ideally in lifecycle, email, or demand generation roles
- Experience building and optimizing nurture programs
- Strong understanding of funnel stages and buyer journeys
- Familiarity with segmentation, lifecycle automation, and email performance analysis
- Ability to translate campaign engagement into conversion programs
- Strong collaboration with RevOps or marketing operations teams
- Analytical mindset and comfort working with funnel metrics
- Experience in SMB-focused SaaS
- Experience with HubSpot, Salesforce or similar tools
- Experience supporting ABM or partner campaigns with targeted lifecycle follow-up
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