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This position is responsible for supporting the marketing and communications efforts of both BHI Club and Shoals Club through social media management, digital marketing, email campaigns, website/app updates, and promotional content creation.
Role & Responsibilities
• Support Club Strategy and Key Profitable Business Drivers across Membership, Golf, Food & Beverage, Recreation, Events, Weddings, and Club Communications.
• Drive revenue with effective marketing initiatives.
• Create, maintain, and manage all Club social media platforms.
• Interact with and respond to users who comment/share/etc. in a timely and professional manner.
• Ensure all content is aligned with Club standards and image.
• Proof all content before publication for spelling, grammar, accuracy, and positive Club representation.
• Maintain an active and robust schedule of social media content representing all areas of both Clubs.
• Coordinate with Club leaders to gather relevant content for each department.
• Create and maintain a high level of engagement across all social media platforms.
• Work with department heads to align content with current Club promotions, events, and specials across both BHI Club and Shoals Club.
• Assist the Marketing Director in the creation and execution of creative and engaging marketing campaigns for both Clubs.
• Ensure all social media profiles are properly linked to Club websites.
• Report on social media analytics and engagement to maximize platform performance.
• Create and distribute weekly marketing email campaigns to the membership for both Clubs.
• Create promotional graphics and marketing materials for email communications, social media, websites, and Club apps while maintaining brand standards.
• Collaborate with department heads to develop and promote Club events, specials, and initiatives.
• Maintain Club websites and mobile apps with accurate information, updated photography, and timely promotions.
• Assist with Club signage while maintaining branding standards.
• Capture content at key Club events for promotional materials.
• Support marketing initiatives and branding efforts for both BHI Club and Shoals Club.
• Be detail-oriented and able to prioritize in a fast-paced environment.
• Solve problems, work as a team, lead initiatives, and inspire happiness.
• Maintain up-to-date credentials, certificates, and licenses, as applicable.
• Commit to continuous professional development and stay current with industry trends, tools, and technologies.
Must be available to work holidays, weekends, evenings, nights, and special events as required by the Club
Reporting Structure
Reports to: Marketing Director
What we offer:
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