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Overview
You'll own both execution and long-term vision — building what an AI-native communications function looks like inside an infrastructure company, and shipping the work yourself. You'll create marketing, sales, print, and digital assets that help Powertown launch new markets, support customers, and grow awareness, while defining the workflows, tools, and where human craft stays non-negotiable as the team grows.
We intend to become a real creative studio that tells stories about the histories and traditions of the places and people we work with, at scale. You'll direct and generate work that feels personal and specific, distinct from the AI "slop" flooding every feed. You'll join a small team with a high bar for craft and a lot left to build.
What you'll do
Own and expand our existing narrative and creative direction
Define what an AI-native creative team looks like at Powertown — tools, workflows, and where human craft is non-negotiable
Design marketing, sales, and launch materials: one-pagers, decks, mail, event collateral, social, ads, and more
Research and translate the history and traditions of the places, communities, and utility partners we work with into brand storytelling
Prepare clean, production-ready files and adapt campaigns across formats, channels, and markets while maintaining quality
Partner with all our teams, managing multiple projects on tight timelines without dropping craft
Build and maintain design systems, templates, and asset libraries built for speed and scale
Continuously improve workflows, including evaluating and integrating AI tools into file production
Who you are — a doer
2–6 years of professional communications experience, with a portfolio showing strong layout, typography, and the ability to work within established brand guidelines
Expert in Figma; strong working knowledge of Adobe Creative Suite (Illustrator, Photoshop, InDesign)
Preferred: motion graphics, video editing, or light animation; web or landing page design experience
Exceptional organization and file management
Able to take direction, work independently, and execute with minimal oversight
Strong communication and collaboration skills
Who you are — a visionary
AI has ruined effort but made effort so much more valuable.
Taste sharp enough to tell "personalized" from "generic" at a glance, and the judgment to know what deserves hand-crafted attention vs. bulk production
A genuine interest in place and history — the instinct to find what makes a community or company's story distinct, and make work that doesn't feel templated
Experience building something from scratch: a team, a system, or a creative function that didn’t exist before you got there
Enough executional range and credibility to earn trust from a small, high-craft team while setting direction for where it's headed
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