ECOMMERCE MARKETING DIRECTOR

Lead the development and implementation of eCommerce marketing strategies and be accountable for revenue growth across all modalities, including pick-up, delivery, and ship-to-home.  Responsible for marketing analytics across the entire marketing organization developing credible, timely metrics to drive optimization of all programs. Oversee an agile marketing team across Paid Media, Customer Lifecycle, Digital Communications, Brand Building, and Analytics to deliver on aggressive marketing and business goals. Demonstrate the company’s core values of respect, honesty, integrity, diversity, inclusion, and safety.

Responsibilities

• Develop and execute eCommerce marketing strategies to drive revenue growth across each modality, including customer acquisition and retention strategies to ensure growth objectives are met across critical targets
• Lead and manage an agile digital marketing team spanning paid media, lifecycle, communications, brand, and analytics
• Partner with cross-functional teams to align eCommerce initiatives enterprise-wide and sustain digital innovation
• Guide customer communication, brand positioning, and analytics efforts across all digital touchpoints. Lead team across marketing disciplines to deliver best in class eCommerce marketing
• Responsible for all analytics and measurements across total marketing activity system ($1B spending)
• Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide feedback to direct reports
• Must be able to perform the essential functions of this position with or without reasonable accommodation.

Qualifications

Minimum

• Bachelor’s degree in business, marketing, or related field
• 10+ years of progressive experience in eCommerce or digital marketing
• Experience in roles such as eCommerce marketing manager, eCommerce brand manager, senior eCommerce digital communication manager, influencer and affiliate marketing manager, eCommerce strategic planner, or manager of measurement/analytics
• Proven experience developing and executing enterprise-scale eCommerce growth strategies
• Ability to integrate company-wide alignment across a matrixed organization
• Proven ability to lead, mentor, and scale high-performing, agile marketing teams
• Exceptional communication skills

• Decisive, data-informed decision maker comfortable with ambiguity and scale

   

Desired

• Master’s or advanced degree
• Experience leading digital transformation or innovation initiatives 
• Experience operating in complex, matrixed or enterprise environments
• Prior ownership of marketing measurement or attribution frameworks at scale