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The Membership Director is responsible for all sales and acquisition aspects of Membership, including but not limited to recruitment and sales, first 30 day onboarding, and ongoing retention and engagement. This position plays a key role in building strong lasting relationships with members, employees and the community that will deepen the impact of our cause. The Membership Director will represent our Y in the community as a leader and partner, being a champion and spokesperson for the Y's membership initiatives.
SALARY RANGE: $78,500 - $80,000/year
ESSENTIAL FUNCTIONS:
- Implements membership strategies that support recruitment of new members and retention of existing members. Creates a member-focused culture and models relationship-building skills in all interactions. Fosters a climate of innovation and shares responsibility with Member Engagement Specialist for member engagement and retention results.
- Recruits, hires, trains, develops, schedules and directs Membership Sales personnel and volunteers as needed. Reviews and evaluates Membership Sales staff performance. Develops strategies to motivate Membership Sales staff and achieve goals.
- Promotes program and membership enrollment in interactions with existing and potential members. Coordinates with marketing efforts to maximize enrollments and provides ongoing support to Program Directors on related issues. Promotes point of sale opportunities for fee-based programs.
- Organizes membership events at the YMCA and represents the YMCA at community events to promote the YMCA. Opens doors to local businesses, companies and organizations on value of YMCA membership and cause driven work.
- Participates in the annual campaign
- Leads and participates in staff meetings and/or related meetings.
- Attend meetings, online webinars, and trainings.
- Performs other duties as assigned.
PHYSICAL DEMANDS:
Visual and auditory ability to observe and to respond to critical incidents and the physical ability to act swiftly in an emergency situation; Ability to lead and interact in group activities and perform related physical skills; Ability to stand, walk, sit, stoop, kneel, or crouch. Ability to climb, push, and pull; Ability to lift and carry objects up to 20 pounds.
- Bachelor's degree preferred or 3 years of supervisory experience in customer service, wellness or similar field
- Prior experience in sales preferably membership sales
- Ability to relate effectively to diverse groups of people
- Effective organizational and interpersonal skills including written and verbal communication; Bilingual (Spanish) a plus
- Ability to build relationships with staff, members, and participants
- Ability to multi-task, and make sound independent judgments
YMCA COMPETENCIES (Team Leader):
Change Leadership: Facilitates, co-creates, and implements equitable change for the good of the organization and/or community.
Engaging Community: Builds bridges with others in the community to ensure the Y's work is community-focused and welcoming of all, providing community benefit.
Philanthropy: Secures resources and support to advance the Y's work.
Volunteerism: Engages volunteers and promotes social responsibility at all levels of the organization.
Collaboration: Creates sustainable relationships within the Y and with other organizations in service to the community.
Communication & Influence: Listens and expresses self effectively and in a way that engages, inspires, and builds commitment to the Y's cause.
Inclusion: Values all people for their unique talents and takes an active role in promoting practices that support diversity, inclusion, and global work, as well as cultural competence.
Critical Thinking & Decision Making: Makes informed decisions based on logic, data, and sound judgement.
Fiscal Management: Manages the Y's resources responsibly and sustains the Y's nonprofit business model.
Functional Expertise: Executes superior technical skills for the role.
Innovation: Creates and implements new and relevant approaches and activities that improve and expand the Y's work and impact in the community.
Program/Project Management: Ensures program or project goals are met and intended impact occurs.
Developing Self & Others: Develops self and supports others (e.g.: staff, volunteers, members, program participants), both formally and informally, to achieve their highest potential.
Emotional Maturity: Demonstrates ability to understand and manage emotions effectively in all situations.
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