Senior Marketing Specialist

Job Summary

The Senior Marketing Specialist, Employer Solutions, is responsible for planning and executing market-focused content and sales enablement strategies that support Employer Solutions growth in Indiana and regional markets, with additional focus on the TPA line of business. This role develops content-driven campaigns, sales materials, presentations, messaging, and other resources that support employer market priorities, advance the value proposition, and help drive membership growth, retention, and sales effectiveness. The position serves as a key partner to sales, TPA stakeholders, product marketing, and core marketing teams by translating market insights, business priorities, and subject matter expertise into clear, compelling content and practical tools that support employer engagement. Experience with CRM, CMS, and project management platforms is a plus. This hybrid role is based in Fort Wayne, Indiana.

Essential Functions

• Lead the development and implementation of sustainable marketing strategic plans and key initiatives for assigned client organizations and other annual marketing projects.
• Align with client organizations to gain a detailed understanding of their business functions, strategies, and operating plans to ensure marketing strategic plans and creative solutions support client objectives and marketing road maps.
• Oversee the development and production of materials and outputs ensuring adherence to quality standards, deadlines, budgets, etc.
• Consult with internal and external resources to ensure the proper development and execution of marketing communication plans and programs, ensuring consistencies and avoiding duplication of efforts.
• Partner with others (e.g., client, Market Intelligence, etc.) to establish metrics to measure and analyze results of potential and implemented marketing strategic plans.
• Serve as the primary point-of-contact and relationship manager for assigned client organizations and projects. Includes, yet not limited to, pre-and post-launch consulting, meeting facilitations, trend analysis, etc.
• Develop annual Content Marketing calendars and formally report progress updates relative to annual marketing strategic plans, strategic roadmaps, etc.

Qualifications

Required

• Bachelor's degree or equivalent
• 5 years of relevant experience in marketing or related role

Preferred

• Master's Degree

• 5 years of relevant experience in project management

About Corewell Health

As a team member at Corewell Health, you will play an essential role in delivering personalized health care to our patients, members and our communities. We are committed to cultivating and investing in YOU. Our top-notch teams are comprised of collaborators, leaders and innovators that continue to build on one shared mission statement - to improve health, instill humanity and inspire hope. Join a nationally recognized health system with an ambitious vision of continued advancement and excellence.

How Corewell Health cares for you

• Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here.
• On-demand pay program powered by Payactiv
• Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!
• Optional identity theft protection, home and auto insurance
• Traditional and Roth retirement options with service contribution and match savings
• Eligibility for benefits is determined by employment type and status

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Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.

Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.

An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.

You may request assistance in completing the application process by calling 616.486.7447.