Social Media Manager & Content Creator

Description

Berg Hospitality Group is seeking a creative, highly organized Social Media Manager & Content Creator to oversee content and day-to-day social media management for multiple restaurant and hospitality brands.

Reporting to the SVP of Marketing, this role will manage the full social media process-from planning and production to publishing, engagement, and reporting.

This Houston-based position requires reliable transportation and regular travel to restaurant locations, events, and photo shoots.

Responsibilities

• Develop and manage monthly content calendars aligned with company priorities, promotions, events, and seasonal campaigns
• Create content strategies tailored to each concept’s distinct brand voice and visual identity 
• Collaborate with Marketing, Operations, Culinary, Private Events and restaurant teams to identify content opportunities 
• Capture and edit photography, short-form video, interviews, testimonials, and behind-the-scenes content featuring food, beverages, interiors, team members, events, and guest experiences
• Produce platform-specific reels, stories, carousels, graphics and written posts
• Write concise, compelling copy tailored to each brand and platform
• Coordinate professional photography and videography, including creative briefs and shot lists 
• Maintain an organized library of photography, video, and brand assets 
• Schedule and publish content across Instagram, Facebook, TikTok, LinkedIn and other relevant platforms 
• Provide live social media coverage for select events and activations
• Monitor and respond to comments, messages, tags and guest inquiries in a timely, professional and on-brand manner
• Engage with followers, partners, influencers and community accounts to strengthen relationships and expand reach
• Monitor trends and test new formats, creative approaches and publishing strategies 
• Track growth, engagement, reach, traffic and campaign results and provide concise monthly reports 
• Use performance insights to continually refine content strategies 
• Support paid social media campaigns and budget management, with guidance

Requirements

Qualifications

• Bachelor’s degree in marketing, communications, digital media or a related field, or equivalent experience 
• Two or more years of experience in social media management, content creation, or digital marketing 
• Portfolio demonstrating strong short-form video, photography, editing, and storytelling skills 
• Experience managing Instagram, Facebook, TikTok and LinkedIn 
• Strong understanding of social media trends, analytics, and best practices 
• Proficiency with tools such as CapCut, Edits, Lightroom, Canva, or Adobe Creative Suite 
• Excellent copywriting, communication, and organizational skills 
• Ability to create distinct content for multiple brands while managing competing deadlines 
• Friendly, professional, and collaborative approach 
• Must live in the Houston area and have reliable transportation 
• Availability to occasionally work nights and weekends for events or timely coverage