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Summary:
This role owns affiliate and partnership-driven customer acquisition with accountability for install volume and Marketing Cost Per Install (MCPI). It is responsible for scaling both performance-driven arbitrage and discovery-led partnership channels while ensuring incrementality and accurate attribution.
Duties and Responsibilities:
Own daily performance across install volume and MCPI targets for all affiliate partnerships and assigned accounts
Manage partner mix, rate economics, and optimization strategies to maximize profitability
Lead negotiations, contract structures, and financial models to support growth
Serve as primary liaison across internal stakeholders and partner teams
Monitor performance, diagnose opportunities, and implement optimization strategies across creative, offers, and channel mix
Build and grow relationships with key partners to drive acquisition and long-term value
Develop account strategies including onboarding, incentives, and performance coaching
Manage escalation paths including compliance, compensation, and customer experience concerns
Deliver training frameworks and communication strategies to improve partner effectiveness
Own affiliate tracking architecture across networks, sub-affiliates, and referral models
Ensure data integrity across D2C and retail environments including Amazon
Build and maintain partner-level performance and economics (CPA, MCPI, customer quality)
Develop and operationalize incrementality testing frameworks
Evaluate overlap between arbitrage and discovery partners and prioritize based on incremental impact
Build and scale partnerships across discovery environments including editorial, commerce content, and review platforms
Structure hybrid partnership models (e.g., flat fee + CPA) to improve visibility and influence
Expand partner mix beyond arbitrage into demand-generating channels
Track and assess performance across emerging discovery environments including AI-driven surfaces
Identify influencing partners and translate insights into investment and strategy decisions
Establish reporting frameworks and learning agendas for discovery channels
Review performance regularly and lead ongoing optimization efforts
Partner with Finance and Analytics on forecasting and partner-level P&L management
Develop reporting tools and processes that improve operational efficiency
Lead initiatives to improve scalability and cost efficiency
Ensure FTC compliance and adherence to regulatory and brand standards
Additional duties as assigned
Skills and Competencies:
Strong analytical capability with ability to manage performance against MCPI and volume targets
Deep understanding of affiliate ecosystems and partnership-driven growth models
Experience with attribution, tracking systems, and incrementality frameworks
Strong negotiation and partner management skills
Ability to manage multiple partners, priorities, and performance levers simultaneously
Experience with affiliate platforms (e.g., Impact, CJ, Rakuten, Awin)
Ability to translate performance insights into strategic action
Strong communication and stakeholder management skills
Minimum Qualifications:
Bachelor’s degree in Business, Marketing, or related field
5+ years of experience in affiliate, partnerships, or performance marketing
Proven ownership of performance-driven programs with CPA/MCPI accountability
Experience managing partner ecosystems and key accounts
Strong analytical and Excel capabilities
Preferred Qualifications:
Experience with influencer, creator, or content-led partnerships
Experience with attribution systems and measurement frameworks
Experience with retail media or Amazon Attribution
Experience in subscription or considered purchase categories
Communication Skills:
Writing, Talking/Hearing on the phone (Continually=67-100% of workday)
Environment Requirements:
In office (Continually=67-100% of the workday)
Travel:
Occasionally, less than 25%
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