Global Marketing Manager

Austco Healthcare is seeking their first Global Marketing Manager to establish, lead, and execute our worldwide marketing function from our US headquarters in Irving, Texas.

This role will be based onsite in the Irving office.

This is a rare opportunity to join a growing, publicly listed healthcare technology business with customers across North America, Europe, Asia Pacific, and the Middle East, and create a global marketing capability from scratch.

You'll have executive visibility, genuine ownership, and the opportunity to shape how Austco is positioned around the world. But make no mistake, this is not a role for someone who wants to inherit a large team and established marketing machine. Initially, you will be the marketing function. You'll be responsible for developing strategy, creating content, managing campaigns, analysing performance, working with agencies, supporting sales, and building the foundations for future growth.

We're looking for a marketer who is equally comfortable discussing global brand positioning with executives in the morning and launching a campaign, writing content, or analysing lead performance in the afternoon.

If building, owning, and scaling a global marketing function excites you, we'd love to hear from you.

What this role is really about

This role sits at the intersection of strategy, technology, and commercial growth.

As Austco continues to expand internationally, we're looking for someone who can elevate our global brand, create demand across multiple markets, strengthen our market positioning, and build a marketing engine that directly supports sales performance.

Success in this role requires more than marketing expertise. You'll need the technical curiosity and commercial acumen to understand our healthcare communication and workflow solutions, translate complex technology into compelling customer value propositions, and communicate effectively with both clinical and technical stakeholders.

You'll work closely with sales leaders, product teams, and executives across multiple countries to ensure marketing becomes a genuine driver of business growth.

Most importantly, you'll take ownership. You'll identify opportunities, build plans, execute them, measure results, and continuously improve.

This isn't a role where you'll wait for direction.

You'll create it.

Key Responsibilities

• Develop and execute a global marketing strategy aligned with Austco's growth objectives

• Build Austco's global brand presence and ensure consistent positioning across international markets

• Partner closely with sales teams to generate demand, support pipeline growth, and improve customer engagement

• Develop compelling messaging and content that clearly communicates the value of Austco's solutions

• Lead digital marketing, content creation, events, PR, product marketing, and campaign execution

• Analyse market trends, customer needs, competitive activity, and emerging opportunities

• Manage marketing budgets and measure ROI across all marketing initiatives

• Establish marketing processes, systems, reporting, and performance metrics

• Manage external agencies, vendors, and strategic marketing partners

• Build the foundations of a scalable global marketing function that can grow alongside the business

Who will succeed here

You're an experienced B2B marketing leader who enjoys creating structure where none exists.

You combine strategic thinking with a hands-on approach and understand that when building a function, no task is beneath you. You can create the plan, execute the plan, and measure the outcome.

You'll likely bring experience from a global technology, healthcare technology, medical device, SaaS, industrial technology, or other complex B2B environment where understanding technical products and translating them into commercial value is critical.

You'll ideally bring:

• Proven experience building or significantly transforming a marketing function

• Experience supporting global or multi-region markets

• A strong track record of partnering closely with sales teams to drive measurable business growth

• The ability to understand complex technical products and communicate their value effectively

• Experience balancing brand-building initiatives with lead generation and revenue-focused activities

• Strong commercial acumen and data-driven decision-making capabilities

• The confidence to influence senior stakeholders across multiple regions

• An entrepreneurial mindset and a willingness to roll up your sleeves

Healthcare experience would be advantageous, but it is not essential. However, we are equally interested in people who have succeeded in another technical, regulated or mission-critical environment and can bring those skills into healthcare.

What's more important is your ability to understand complex technology, learn quickly, and build marketing programs that deliver results.

What we offer

• Salary 180-220k

• Healthcare including Medical, Dental, Vision, FSA,

• Company Wellness & Dependent Summer Camp Reimbursement Programs

• Education Assistance Program

• Employee Referral Program

• Employee Paid Short-Term Disability, Long-Term Disability, Life Insurance and other insurance programs

• 401k contributions with a 3% company match after 6 months of service

• Paid company holidays, sick days & vacation days

• Team Lunches and Company Events

Final word

This role won't suit everyone.

If you're looking to step into a large marketing team with well-established processes and specialist support functions already in place, this probably isn't the right opportunity.

However, if you're excited by the prospect of building a global marketing function from the ground up, working directly with senior leaders, partnering closely with sales, and shaping the future of a growing healthcare technology business with a global footprint, this could be a career-defining opportunity.

Join Austco and help build the global marketing engine behind an industry-leading healthcare technology company.