DIR, MARKETING SR

Senior Director of Media

 

As the largest pure-play fiber provider in the U.S., we deliver blazing-fast broadband connectivity that unlocks the potential of millions of consumers and businesses. As a Frontier employee, you will be part of our purpose of Building Gigabit America—creating the digital infrastructure that the country needs to thrive today and into the next century. Join us! 

 

What we’re seeking:

You’ll lead media strategy, planning, buying, and execution for the consumer organization, including managing the company's nine-figure annual media budget, and the agencies that help deploy our media investments. The role serves as the nucleus of our customer acquisition strategy, our media and creative testing initiatives, and are day-to-day optimization efforts. In this in-person role, you will be required to report to 1919 McKinney Ave, Dallas, TX to complete your work responsibilities.

 

What we need in you:

You have a passion for media and how it can be a key growth driver towards business outcomes. You’re an energetic, solutions-oriented leader who thrives on solving media challenges to deliver growth. You are insights-driven and hyper-focused on driving results. You thrive in an agile, fast-paced environment, are adaptable to change, and have strong interpersonal and stakeholder management skills. You have managed, inspired, and rallied large, diverse teams with clear vision and leadership. 

 

You’re a proven leader who will be responsible for driving the Frontier’s media strategy. You will build and foster strong media partnerships with our media agencies and platform partners to achieve best-in-class media processes and governance. You will collaborate with internal cross-market and sector stakeholders to ensure that Frontier is leveraging the latest media Adtech and Martech technologies towards achieving our business goals. 

 

What you’ll do:

• Develop and implement a transformative media strategy that aligns with Frontier’s overall marketing objectives of driving demand and unleashing unprecedented revenue growth. 

• Oversees media agency relationships, relentlessly driving overall performance and output 

• Builds and manages strategic partnerships with media partners and vendors. 

• Identifies media and marketing innovation white spaces: Delivers new tools and platforms to bring to life overall media model evolution (across TV, mobile, digital, programmatic, etc. 

• Leads ongoing long-term and short-term strategy, planning, optimization, and reporting of media performance across funnel stages and audiences to meet and exceed annual targets 

• Led cross-functional teams to test and roll out new, innovative strategies and tactics to improve conversion 

• Oversees agency and publishing partner media campaign strategy, execution, return-on-ad-spend (ROAS), and led quarterly business reviews (QBRs) with key partners  

 

What we offer:

Nothing is more important to our success than the team that built it. That’s why we provide benefits to keep you and your family well. Some of which we’re most proud to offer includes:

• Salary Range:  $138,000 to $214,000

• 20 PTO (Paid Time Off) days + 10 paid holidays per year 

• Day one medical, dental, vision and prescription drug plan 

• 401k match of 50% on 6% of eligible compensation 

• Tuition Assistance Program 

• Personal & Work Life Balance Resources & Wellness Support Assistance 

• Employee Resource Groups 

• Same-sex spouse and domestic partner benefits coverage 

• 10 weeks of paid parental leave, & a phased return to work program for new parents 

• Up to $10k in adoption program assistance 

• 3 weeks of paid caregiver leave

 

What background you should have:

• Bachelor’s Degree plus 15+ years of media strategy or media agency management experience required; knowledge of the telecom industry is preferred, and an MBA is a plus 

• Media expert, with a track record of understanding and driving the media value-chain process 

• Well-aware of the MarTech / AdTech ecosystem (of different tech/platforms, data, general economics (fees, pricing models, etc.)) together with good industry relationship 

• Complex problem solver who can define, assess, solve, and decisively communicate back to leadership clearly and concisely Self-starter, able to work independently and build connections with key stakeholders 

• Entrepreneurial, intellectually curious, with an aptitude for creative problem-solving. 

• Have a strong sense of accountability, take ownership of outcomes and team performance; you set a bar in terms of pace, and intellectual rigor of our planning process, and have strong communication, presentation, and facilitation skills 

• Analytical with a KPI-orientated mindset, able to drive decisions using data 

• Thrives in a fast-paced and ever-changing turnaround environment, with a “roll up the sleeves” mindset, and drive to accomplish what is necessary 

• Challenge the status quo, with a desire and tenacity to test innovative customer solutions 

• Can articulate a vision that inspires and motivates cross-functional teams to deliver against it and you innovate by bringing together diverse individuals with varied experiences and perspectives to solve problems 

• Can build a high-performing team culture that nurtures talent and develops leaders for the future 

Frontier salaries are estimated by third parties and may or may not reflect actual or total compensation. Please confirm with your recruiter.

In our line of work, where making connections is paramount, fostering a culture of inclusion is fundamental to our values. We firmly believe in leveraging the strength of diversity to drive digital connectivity forward. If your background brings a unique perspective and value different from what we've outlined, we encourage you to apply and join us in our mission to #BuildGigabitAmerica.

Frontier Communications is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.