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Summary:
This role will be responsible for the day-to-day management of paid search and social campaigns for assigned clients, supporting an immediate manager or supervisor. In this role, you will be responsible for the execution of strategy, campaigns, budgets, optimizations, and proactive recommendations.
Core Accountabilities:
- Develop paid search and social strategies that detail campaign objectives, tactics, rationale, strategy, budget allocation, etc.
- Execute paid search and social campaigns across various media channelsÂ
- Work closely with the Analytics team and internal stakeholders to develop performance reports
- Lead client calls, instilling trust as a subject-matter expertÂ
- Optimize search and social campaigns consistently to meet client goals
- Collaborate with team members across all departmentsÂ
- Manage relationships with search and social platform reps and other third-party vendors
Academic/Educational Requirements:Â
- Bachelor’s degree or relevant experience
Required Skills/Experience:
- Minimum 1-2 years of experience in paid search and social marketing with a focus on e-commerce
- Minimum 1-2 years of experience at a competitive marketing agency focused on performance marketing
- Must have in-platform execution experience setting up campaigns and pulling levers in Meta and Google Ads (experience with TikTok, Snapchat, Pinterest, Twitter, LinkedIn, and Reddit is a plus)
- Understanding of the consumer journey from awareness to conversion, and possessing the ability to leverage insights to unlock new growth opportunities
- Experience using Google Analytics for reportingÂ
- Excellent written, verbal communication, and presentation skills
- Ability to work efficiently in a fast-paced environment, with a high level of accuracy and attention to detail
- Working competency in paid search is a plus
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