Content Marketing Specialist

Job ID: 867

Location: 10300 Linn Station Rd. Louisville, KY 40223

Job Type: Full-time

Weekly hours: 40

What You’ll Love About Us:

A Positive, Team-Oriented Culture: We believe in supporting one another and celebrating successes, big or small.
Opportunities for Growth: We’re committed to helping you advance your skills and reach your career goals.
Work-Life Balance: Flexible scheduling and an environment that respects your personal time.
Your voice matters: We encourage feedback and innovation at every level.

Benefits of being part of the Mortenson Dental Partners Team

Benefits are available after 60 days of employment
Medical, dental, and vision insurance with company contribution
Life Insurance
Flexible spending (health and dependent care) account
Paid Time Off & 6 paid holidays off
Employee Stock Ownership Plan
401K
Daily Pay
Professional development assistance
FREE continuing education opportunities
Employee assistance program

Responsibilities

Performance & Channel Copywriting

Write high-converting copy for paid search, paid social, display ads, landing pages, email campaigns, and organic social media.
Analyze marketing performance metrics (open rates, CTRs, conversions) to refine and improve copy performance.

Brand Voice & Content Execution

Apply established brand voice guidelines and style standards across all portfolio brands.
Tailor copy to specific clinical specialties and regional demographics while preserving brand integrity.

SEO, AEO & GEO Optimization

Write and optimize web copy for SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO platforms.
Ensure practice content ranks as an authoritative answer for patient search queries.

Communication & Collaboration

Draft patient communications, newsletters, email marketing, press releases, and corporate announcements.
Collaborate across marketing to align copy with campaign strategies, visual assets, and channel goals.

Clinical Accuracy & Regulatory Compliance

Research dental and medical topics to ensure all content is clinically accurate and transparent.
Maintain 100% compliance with HIPAA, state healthcare advertising regulations, and patient privacy standards.

Qualifications

Required

Experience: 5+ years of copywriting and content marketing experience (in-house, agency, or corporate healthcare).
Healthcare & Compliance: Proven healthcare marketing background with working knowledge of HIPAA and medical communication standards.
Conversion & Social: Demonstrated success writing conversion copy for digital channels alongside organic social media execution.
Multi-Brand Management: Experience adapting and maintaining distinct brand voices across multi-location networks.
Technical Skills: Strong understanding of SEO, AEO, GEO, structured content, and marketing performance metrics.
Agility: Ability to manage multiple projects efficiently in a fast-paced, high-growth environment.

Preferred

Direct experience in the dental industry (general dentistry, orthodontics, oral surgery, pediatrics, or prosthodontics).
Experience executing copy across regional or multi-state network footprints.
Familiarity with modern CMS platforms, project management tools, and AI-assisted research tools.

Any offer of employment is contingent upon the Company’s determination that the candidate has successfully passed a background check, including a drug screen.

We are an equal-opportunity employer and consider all qualified candidates equally.

Learn more about this Employer on their Career Site