B2B Marketing Intern

We’re looking for a Marketing Intern to help us better understand and communicate with our commercial
roofing customers. In this role, you’ll use existing company data and internal knowledge to create customer
personas and map out the customer journey for each type of buyer.

This is a great opportunity for someone early in their marketing career who wants hands-on experience with
research, messaging, and content planning in a B2B, construction-focused industry. You’ll learn how commercial customers make buying decisions and help shape the content and channels we use
to reach them. Additionally, you have the opportunity to work directly with Danny Shaw, CEO who has over a decade of
experience leading Global B2B and fashion retail marketing teams.

What You’ll Gain
• Real-world experience in B2B marketing for a commercial services company.
• Hands-on work creating customer personas and journey maps used by the business.
• Exposure to how marketing supports sales in a commercial roofing environment.
• Portfolio-ready examples of strategic marketing work.
You are
• Currently pursuing a degree in Marketing, Communications, Business, or a related field.
• Strong attention to detail and interest in understanding customer behavior.
• Comfortable working with documents, spreadsheets, and presentations.
• Clear written communication skills.
• Curious, organized, and willing to learn
Opportunity
• Research and Content Development
o Learn AI best practices for research and content generation
• Customer Persona Development
o Review existing information such as CRM data, sales notes, website analytics, and customer feedback.
o Help create clear customer personas for commercial roofing buyers (e.g., building owners, property
managers, facility managers).
o Document each persona’s goals, challenges, priorities, and decision-making process.
o Summarize what matters most to each persona when evaluating roofing services.
• Customer Journey Mapping
o Map the typical customer journey for each persona , from first awareness of a roofing need through
choosing a contractor.

o Identify key questions, concerns, and decision points at each stage.
o Highlight where marketing content can help educate, reassure, or support the buyer.
• Content & Delivery Planning
o Help outline a content plan for each persona and journey stage.
o Recommend types of content such as blog posts, email campaigns, case studies, FAQs, checklists, or sales
resources.
o Suggest where and how content should be delivered (website, email, sales follow-ups, social media, etc.).
o Ensure messaging is practical, clear, and relevant to commercial roofing customers.
• Documentation & Collaboration
o Organize personas, journey maps, and content plans in shared documents or presentations.
o Share findings with the marketing team and incorporate feedback.
o Keep information easy to understand and updated as needed.

Nice to Haves
• Basic knowledge of marketing concepts (personas, funnels, or content marketing).
• Interest in B2B marketing, construction, or trades industries.
• Familiarity with CRM tools or marketing platforms (helpful, but not required).
Work Environment
This position operates some of the time in a typical home and corporate office environment,
spending time at a desk, typing at a computer, talking with people in person and on the phone,
taking notes, and using standard office equipment. The job also requires job site visits.
Travel
Travel to job sites in the region is required.
AAP/EEO Statement
Kato Roofing provides equal employment opportunities to all employees and applicants for
employment without regard to race, color, religion, sex, national origin, age, disability, sexual
preference, or status as a veteran or disabled veteran in accordance with applicable federal laws. In
addition, Kato Roofing complies with applicable state and local laws governing nondiscrimination in
employment in every location in which Kato Roofing has facilities and/or jobsites. This policy applies
to all terms and conditions of employment, including, but not limited to, hiring, placement,
promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.