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THE OPPORTUNITY
Our client, a well-established Suzuki dealership in Middelburg, is looking for a results-driven Sales Manager to take ownership of the dealership's new and pre-owned vehicle sales performance. Suzuki is one of the fastest-growing passenger and light commercial brands in South Africa, and this is a hands-on leadership role for someone who can build a sales team, hold it to target and keep the floor disciplined and profitable.
SCOPE OF THE ROLE
Reporting to the Dealer Principal, the Sales Manager is accountable for unit volume, gross profit and F&I penetration across both new and pre-owned departments. You will lead, coach and manage the sales executives, control stock and pricing, and make sure every deal is structured cleanly, closed profitably and delivered in line with franchise standards.
KEY RESPONSIBILITIES
- Set, drive and deliver monthly and annual new and pre-owned unit and gross-profit targets
- Lead, coach, motivate and performance-manage the sales executive team; run daily sales meetings and one-on-ones
- Recruit, onboard and develop sales staff, and manage underperformance appropriately
- Manage the lead pipeline end to end - walk-in, telephonic, digital and referral - and hold the team to follow-up discipline
- Control new and pre-owned stock: ordering, stock mix, ageing, pricing and stock turn
- Approve deals, trade-in valuations and discount structures within mandate
- Work closely with the F&I desk and finance houses to maximise finance, warranty and value-added product penetration
- Monitor and report on sales performance, conversion, gross per unit and forecasts to the Dealer Principal
- Ensure showroom presentation, stock display and brand standards are consistently maintained
- Plan and execute promotions, campaigns, launches and weekend activations
- Maintain accurate records on the dealership's DMS/CRM and ensure the team does the same
- Resolve escalated customer queries and protect the dealership's CSI scores
- Ensure full compliance with the CPA, NCA and FICA and with franchise operating standards
Requirements
MINIMUM REQUIREMENTS
- Matric (Grade 12)
- 5 + years' vehicle sales experience within a franchise dealership, including proven experience in a supervisory or sales management capacity
- Demonstrable track record of meeting and exceeding unit and gross-profit targets
- Strong working knowledge of vehicle finance, F&I processes, trade-ins and deal structuring
- Sound knowledge of consumer and vehicle legislation (CPA, NCA, FICA)
- Computer literate - MS Office and dealership sales management/DMS systems
- Valid driver's licence and reliable own transport
- Must reside in Middelburg or Witbank, or be prepared to relocate on appointment
- Willing to work weekends, month-ends and overtime as the dealership requires
- Clear criminal and credit record
ADVANTAGEOUS
- Suzuki or similar volume-brand franchise experience
- Fleet or corporate sales experience - a distinct advantage
- Combined new and pre-owned management exposure
- A sales, marketing or business management qualification
- Established network in the Middelburg/Witbank area
THE PERSON WE ARE LOOKING FOR
A confident, outgoing leader with excellent communication skills who leads from the front rather than from the office. Commercially sharp, numbers-literate and able to read a stock book and a deal file with equal comfort. Self-motivated and resilient, able to work independently while building a team that performs. Organised, fair and firm - the kind of manager good sales executives want to work for.
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