Director, Membership Growth & Strategy

Job Title: Director, Membership Growth and Strategy

Department: Product Management

Reports To: Vice President, Software & Digital Products

FLSA Status: Exempt

Location: Nashville, TN (hybrid)

SVP Worldwide is the world’s largest consumer sewing machine company, proudly home to the iconic brands SINGER®, HUSQVARNA® VIKING®, PFAFF®, and CREATIVATE™. Together, our brands represent nearly 500 years of combined leadership, empowering sewists around the world, and shaping the evolution of sewing for generations.

Our purpose is clear: to create, elevate, and celebrate sewists around the world.

With global operations spanning R&D, manufacturing, distribution, and sales, SVP Worldwide brings together heritage craftsmanship and modern innovation to serve a worldwide community of makers.

Our expanding portfolio includes sewing and embroidery machines, accessories and notions, garment care, and creative software — offering meaningful opportunities to innovate, collaborate, and make an impact.

Guided by our values — customer-first thinking, curiosity and creativity, inclusion, and transparency — we’re building a connected, inclusive culture where people can grow their careers while helping define the future of sewing.

POSITION SUMMARY:

This is an opportunity to own and accelerate the growth of an established SAAS membership at a company millions of makers already know and trust. SVP Worldwide is home to the most iconic brands in sewing — SINGER, Husqvarna VIKING, and PFAFF — and through Creativate we have built genuinely great software for every kind of maker, from quilters and embroiderers to garment makers and everyday sewists. The product is real, the audience is passionate, and the membership is established. What it needs now is someone to drive it into its next phase of serious growth.

As Director, Membership Growth and Strategy, you own membership product strategy, its growth, retention, and long-term health. You will turn everything we have built for makers into a thriving, growing membership program: how makers discover it, join it, stay with it, and get more from it over time. You will set the strategy, own the trajectory, and build the growth engine that turns a loyal community into durable, compounding revenue.

We are looking for someone who has built and scaled consumer membership products before and is ready to make a real difference, someone who can step in and move quickly with the backing of an established business and beloved brands.

RESPONSIBILITIES:

Own the Membership Product strategy

• Own the strategy, growth, and long-term health of the global, consumer SAAS Membership Product
• Set the trajectory the company grows against. Drive its next phase of high growth while balancing near-term results with a durable long-term model.
• Deliver membership product solutions across all channels Dealer, Mass, Distributor and D2C.

Own the member lifecycle

• Own the entire member lifecycle which lives across all maker communities: acquisition, conversion, retention, and lifetime-value expansion.
• Own the strategy for the Membership Portfolio — pricing strategy, terms (monthly, annual, multi-year), trials, discounts, bundling, and regional models — grounded in consumer insights and tested against real member behavior.

Turn insight into growth decisions

• Build the insight and experimentation capability for the Membership Products, and own the numbers that define their health, including recurring revenue (MRR/ARR), ARPU, lifetime value (LTV), acquisition cost (CAC), conversion, cohorts, and churn.
• Keep a sharp read on the competitive and category landscape — how other consumer memberships acquire, price, and retain — and turn it into advantage for our members.

Lead cross-functionally and connect the communities to the Membership Program

• Lead across product, marketing, sales, e-commerce, content, and customer success to build one coherent growth strategy, and partner with the software product managers so the features and content each community builds convert into membership, engagement, and retention.

Establish the operating model to scale

• Operate as the strategic owner today and put in place the partnerships and operating rhythm needed to scale the Membership Product as it grows.

The Employer retains the right to change or assign other duties to this position.

REQUIREMENTS AND PREFERRED EXPERIENCE:

• Proven track record building and scaling a business-to-consumer (B2C) SAAS membership or subscription product through a high-growth phase, building it and not just running it.
• 10+ years in product, growth, or membership-product leadership, with the seniority to step in and drive from day one.
• Deep command of consumer membership economics and the acquisition, conversion, retention, and lifetime-value levers that move them.
• Strategic command of the key metrics used to set direction, not just report it: recurring revenue (MRR/ARR), ARPU, lifetime value (LTV), acquisition cost (CAC), conversion, cohorts, and churn.
• Experience setting monetization and pricing strategy across international, direct-to-consumer markets.
• A consumer-insights-driven, experimentation-first operator who uses data and AI tools to move quickly and scale what works.
• Ability to lead and influence cross-functionally.
• Bachelor’s degree in business, marketing, product, or a related field; MBA or advanced degree a plus.

Preferred:

• Experience with membership or subscription products delivered internationally.
• Experience in a passion, hobby, or creative category.
• Knowledge of retention, loyalty, and community strategies for consumer membership products.
• Familiarity with, or passion for, the sewing, embroidery, quilting, or broader fabric-arts space.

SKILLS, ABILITIES AND KNOWLEDGE:

• Strong strategic and commercial instincts; sees the whole business, not just the product surface.
• Analytical rigor; turns complex consumer and revenue data into a clear plan.
• Bias toward experimentation and speed; comfortable making decisions and moving.
• Executive presence and the ability to influence and align senior stakeholders.
• A builder’s mindset; energized by ambiguity and by taking something from where it is to materially bigger.
• Ability to effectively communicate; excellent written and verbal communication skills.
• Effective organizational skills with attention to detail.
• Ability to work in a fast-paced environment and adapt quickly to change; demonstrates learning agility.
• Proven ability to work independently and collaboratively within a high performing team.
• Willingness to develop, is self-aware, and open to feedback.

WE OFFER YOU:  

• Full benefits package; medical, dental, vision
• 401k plan
• Competitive PTO accrual as well as additional wellness days
• Hybrid work schedule
• Work environment that harbors a culture of collaboration and community
• Learning and development opportunities

PHYSICAL REQUIREMENTS:

You must be able to complete all physical requirements of the job with or without reasonable accommodation, including: 

• Occasionally move about inside the office to access filing cabinets, meeting rooms, copier/printer, etc. as well as having the ability to remain in a stationary position most of the time.
• Must be able to communicate effectively through multiple forms of technology (including Social Media Platforms) with telephone and computer. Must be able to receive and convey information.
• Must be able to remain in a stationary position 50% of the time.
• Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.

WORK ENVIRONMENT/LOCATION/FLEX ARRANGEMENT:

• SVP Worldwide offers a fast-paced and ever-changing environment. This position will be hybrid – willingness to commute to our office location a minimum of three (3) days a week and work remotely from a home office the other days.
• Works in an office environment and at times may travel for business related meetings or events.
• The worker is subject to being in front of a computer and on the phone throughout the day.

Why You Will Love Being a Part of the SVP Worldwide Team:

We take care of our team! We offer a competitive benefit package including multiple health plan options comprised of vision and dental plans, 401K plan, life insurance, disability insurance, pet insurance, parental leave, generous employee discounts and paid time off benefits including wellbeing days.

At SVP Worldwide, we celebrate diversity, equity, and inclusion and strive to employ a unique workforce that is reflective of our consumers across the globe. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people. 

SVP Worldwide is an equal opportunity employer and makes employment decisions based on merit and qualifications. SVP Worldwide prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration.

In The News: 

In 2021, SVP Worldwide was acquired by Platinum Equity (www.platinumequity.com), a global investment firm with more than $25 billion of assets under management and a portfolio of approximately 50 operating companies that serve customers around the world. Platinum Equity has committed to fully support SVP Worldwide’s continued growth and to bring additional financial and operational resources to help accelerate the company’s efforts.

Like what you see? Then come “sew” and grow your career with us!

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