Dir, Enterprise Sales GenStudio Performance Marketing

Adobe GenStudio is a generative AI-first product that lets marketing teams quickly plan, create, manage, activate across apps and publishers, and measure on-brand content. Be on the forefront of Generative AI as we take GenStudio to market.    

The GenStudio COE team drives Adobe’s GenStudio business in two key areas. First, as we bring the product to market the team will work with product, product marketing, the sales teams and customers to help shape the current and future direction of Adobe GenStudio. Second, the COE members will help establish a successful pre-sales motion and directly sell GenStudio to customers in conjunction with the Adobe enterprise selling teams. The GenStudio team will be operating in a fast-changing environment. We plan to iterate on the product quickly in response to the needs of customers and the COE team will be responsible for uncovering those needs. The COE leader should be comfortable with this fast-paced, startup like environment where quickly evolving the business will be required. The COE leadership team will work closely with Expert Solutions Consulting, Account Directors, AE’s, Product Specialists, Product Marketing, and Sales Enablement leadership to ensure we complete our goals. As GenStudio matures, this team will transition into a more traditional Product Specialist selling group with set accounts and quota responsibilities.  

We are seeking an experienced enterprise sales leader who has a track record of leadership success. Your team of COE/ Product Specialists will drive new bookings help ensure value realization for our customers.  If you are a proven leader, passionate about Generative AI, have an entrepreneurial spirit and are excited by market leading customers, we want to hear from you.  

This role requires a seasoned leader who thrives in ambiguity, brings strong organizational leadership skills, has a builder mentality, and excels at connecting product relevance to executive business outcomes. You’ll build scalable frameworks, coach managers and sellers, and represent GenStudio in key strategic discussions across Adobe’s GTM, Product, Engineering, and Strategy organizations. 

Come lead Adobe’s most strategic generative AI growth initiative. Build and scale a high-performing sales organization, shape category-defining innovation, and partner with world-class leaders and customers to bring enterprise-grade AI to market! 

What You’ll Do 

• Lead, develop, and scale a high-performing team of Sales Managers and sellers focused on strategic enterprise adoption. 

• Establish and refine the culture, operating rhythms, and execution frameworks that drive clarity, accountability, and excellence. 

• Coach managers on hiring, team development, deal strategy, and enabling consistent high-level performance across their teams. 

• Own the sales strategy for the GenStudio COE segment, including segmentation, territory design, coverage, and account prioritization. 

• Guide teams across America and EMEA in shaping multi-year enterprise strategies, validating high-value use cases, and driving transformational outcomes. 

• Partner closely with Enterprise Sales leadership to align account planning, coordinate field activation, and scale adoption across customer segments. 

• Support complex enterprise pursuits, ensuring strong executive alignment and solution clarity. 

• Collaborate deeply with Product, Engineering, Marketing, and Strategy to ensure customer insights meaningfully influence roadmap decisions. 

• Guide proposal development, solution shaping, and customer alignment for initiatives that require deep technical and strategic integration. 

• Provide structured market feedback, adoption signals, competitive intelligence, and field insights to guide GTM evolution. 

• Drive clarity and consistency in how GenStudio’s value is positioned across the organization. 

• Own forecasting rigor, pipeline visibility, deal inspection processes, and data-driven reporting across the GenStudio COE sales organization. 

• Identify trends in customer adoption, industry demand, and product fit to help shape planning. 

• Develop and refine scalable sales plays, enablement assets, and standard processes that accelerate team readiness and repeatable success. 

• Ensure strong alignment and operational rigor across cross-functional GTM partners. 

What You Need to Succeed 

Required Qualifications 

• 15+ years of enterprise software sales experience with 5+ years in people leadership, including leading leaders. 

• Proven success scaling emerging or category-creating technology solutions in complex enterprise environments. 

• Deep experience partnering with Product, Engineering, and Strategy teams on early-stage technologies. 

• Executive-level communication skills with the ability to influence C-suite across business and technical functions. 

• Demonstrated strength in operational rigor, forecasting, and building scalable sales frameworks. 

• Understanding of enterprise content workflows, digital asset management, creative operations, or technology-based transformation.  

Preferred Qualifications 

• Experience with generative AI, machine learning, or creative automation platforms and familiarity with Adobe’s product ecosystem (Creative Cloud, Experience Cloud, Firefly). 

• Track record launching or scaling new GTM motions or early-stage product categories. 

• Background working with global brands or content-intensive industries (M&E, Retail/CPG, Financial Services).