Integrated Marketing Manager, Betsey Johnson

General Summary

Betsey Johnson is a social-first brand operating at the intersection of fashion, entertainment, and culture. We don’t follow traditional marketing calendars—we build moments, show up in culture, and turn that attention into product discovery and conversion.

We’re looking for a Manager of Integrated Marketing to sit at the center of that system—someone who can translate ideas into execution, shape how we show up across channels, and ensure every campaign is culturally relevant, strategically sharp, and operationally tight.

This role works directly with the VP of Brand + Creative to bring campaigns to life—from concept through rollout—while owning communication across internal teams, social, and agency partners.

You need to be as comfortable building a deck as you are identifying what piece of content should be boosted, what moment is worth leaning into, and how a product shows up in culture in a way that actually resonates.

This position is based in our LIC office and requires working on-site.

Key Responsibilities

Campaign Strategy + Execution

• Build and lead integrated campaign plans across launches, partnerships, and cultural moments
• Translate creative direction into clear strategies, timelines, and deliverables
• Ensure every campaign connects brand storytelling to product discovery and conversion

Cultural + Social Relevance

• Stay deeply tapped into pop culture, social trends, and emerging platforms
• Identify opportunities for the brand to show up in a way that feels timely and native—not forced
• Help shape how Betsey Johnson continues to evolve as a culturally relevant, social-first brand

Decks + Narrative Development (Critical)

• Build decks from scratch—campaign concepts, launch plans, and recaps
• Clearly articulate strategy, cultural relevance, and innovation in a way that is sharp and digestible
• Turn results into stories that show impact, not just data

Paid + Performance Integration

• Own communication with paid media agency
• Identify top-performing content and guide what should be amplified
• Partner on paid strategy to ensure campaigns are driving both awareness and conversion
• Maintain a strong understanding of what works on social and why

Social + Content Leadership

• Manage and mentor Social Media Specialist (Kenzie)
• Ensure social content ladders up to broader campaign strategy
• Collaborate on storytelling, rollout, and content prioritization

PR + Cross-Channel Alignment

• Own communication with PR agency to ensure alignment across messaging and moments
• Ensure organic, paid, PR, and ecommerce are working together—not in silos
• Drive consistency in how the brand shows up across all touchpoints

Operational Leadership

• Own timelines, deliverables, and overall campaign flow
• Ensure execution is proactive, not reactive
• Maintain organization across all workstreams (calendars, recaps, budgets, logistics)
• Able to manage multiple projects and deadlines with support and resources as needed
• Perform other duties and special projects as assigned

Required Qualifications

• Bachelor’s degree in Marketing or equivalent experience
• Minimum of 6–9+ years in integrated marketing, brand, or campaign roles
• Deep understanding of social platforms, content performance, and digital culture
• Strong instinct for what works creatively and why
• Proven ability to build decks and articulate strategy clearly
• Experience managing agencies (PR + paid) and cross-functional teams
• Ability to manage multiple initiatives while maintaining attention to detail
• Clear, confident communicator who can operate across all levels

Bonus if:

• Experience in fashion, beauty, or culture-driven brands
• Experience working closely with paid social and performance marketing

What Success Looks Like (First 90 Days)

• Campaigns are structured around cultural relevance + product impact, not just timelines
• Decks clearly articulate strategy, not just execution
• Paid, PR, and social are aligned and reinforcing each other
• Content is being identified and amplified quickly and effectively
• The team is operating proactively with clear ownership and accountability
• The VP of Brand + Creative is focused on direction—not operational cleanup

What This Role Is

This role is:

• A connector between culture, content, and commerce
• A strategic operator who can both think and execute
• Someone with taste—who knows what feels relevant vs forced
• A driver of clarity, structure, and momentum

The expected base salary for this position ranges from $90,000-$110,000. Ranges are based on various factors such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, Steve Madden offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, and career opportunities within a dynamic team.