Marketing Coordinator- Luum Textiles

About the position: 
 Luum Creative studio, a design-first, strategy-driven creative division of Luum Textiles, is seeking a Marketing Coordinator. This person is a team player who gracefully combines curiosity, initiative, sophistication and attention to detail to their work, directly supporting Luum’s marketing department, and the company’s overall brand’s presence. Your collaborative spirit and sensitivity to Luum’s goals, culture and tone will contribute to engaging, accessible content for Luum’s new and existing global audience.

Working in a buzzing NYC studio, no day is the same. This role is an opportunity to learn how a textile company works, and you’ll be working alongside other team members to translate the process of Luum’s textile design and development from the fiber up into marketing content that communicates our unique brand story. This role requires a combination of creative marketing expertise, the ability to execute various physical tasks such as rolling fabrics, and administrative duties such as maintaining databases and decks to keep the marketing department running. 

The Marketing Coordinator will also work directly with Luum Textiles’ Creative Director and Branding & Marketing Manager on various aspects of marketing to maintain a cohesive client experience across all brand channels. The role also involves working closely with Luum’s Toronto marketing and sampling team as needed to carry out project related tasks. 

The Marketing Coordinator is a proactive self-starter, multi-tasker, problem solver, understands/adheres to brand guidelines and contributes to a positive environment. 

Day to day duties:

• Work closely with Product Development team to understand collection launch strategy, individual product stories and merchandising strategies for Luum portfolio. 
• Participate in weekly team-wide meetings on company-wide strategy and creative goals. 
• Co-manage 3x yearly collection launch schedules to ensure deadlines and deliverables are met. 
• Co-manage media plan to ensure deadlines and deliverables are created and submitted. 
• Participate in the strategy of executing proposals, presentations, gifting and other marketing collateral. 
• Co-create internal communications that provide a consistent voice to all levels of the Luum organization. 
• Participate in collaborations with regional and international sales teams to ensure campaigns are branded consistently, as well as identify customer needs across many different markets for future campaigns.
• Research competitive landscape quarterly and provide recommendations. 
• Assist in creation and proofing of all printed/digital marketing materials (postcards, zfolds, memo tags, binder cards, ads, packaging, email blasts, social media posts).
• Contribute to copywriting and ensuring consistency across all communications (press releases, memo tags, binder cards, website, social media, presentation kits, all printed materials and Powerpoints related to collection launches).
• Shoot and edit short-form content for social media and proactively surface insights, opportunities or concerns.
• Generate concepts and ideas to contribute to luumtextiles.com branded content and MyLuum internal portal. 
• Assist in creating eblast communications and upkeep of mailing lists. 
• Liaise with various vendors as needed. 
• Roll, cut and ship fabrics and other packages as needed. 
• Assist with photoshoots and video shoots and maintain organization on set, as well as with events and event planning, including trade shows. 
• Track performance and insights from website and social analytics to help refine content and improve engagement over time. 

This role is a fit if you…

• Love design. 
• Have past experience working in creative studios. 
• Are proficient in Figma, Google Analytics, Adobe Photoshop, InDesign, Illustrator, Google Drive. 
• Have experience in social media strategy, graphic design, logistics management. 
• Have an eye for detail and color. 
• Are curious and collaborative. 
• Are highly organized, self-motivated and comfortable juggling multiple projects and deadlines. 
• Have a strong sense of voice and enjoy writing clear, engaging copy tailored to different platforms. 
• Are authorized to live and work in the United States.
• Past experience in Textiles, Furniture, Interior Design or Architecture fields is a plus. 

Candidate must provide a portfolio, be able to commute to New York City studio 5 days a week and attend occasional events after working hours.