Media Buyer

The Role

We're looking for an ambitious, data-driven D2C Media Buyer to support Packed's growth through paid social and digital advertising. You'll help run campaigns across our major channels, execute creative tests, and work closely with our marketing and creative teams to drive efficient, profitable growth for our mobile app.

Packed lets people open real sealed trading card packs from their phone, then sell cards back for cash or have them shipped. It sits at the intersection of collecting, gaming, and commerce, and paid acquisition is the engine that scales it.

Responsibilities

• Plan, launch, and optimize paid media campaigns across Meta, TikTok, AppLovin, Snapchat, and other performance channels

• Manage budgets and pacing to maximize ROAS while holding strong unit economics

• Develop and execute A/B tests on creative, copy, and audiences to uncover scalable winners

• Partner with the creative team to inform ad concepts and give performance-driven feedback

• Analyze and report on campaign data to surface trends, insights, and optimization opportunities

• Work with product and growth to align acquisition with retention and LTV

• Stay ahead of platform changes, industry shifts, and competitor campaigns

Qualifications

• 1 to 3 years managing paid media for mobile apps or D2C brands

• Proven success in Meta Ads Manager and/or TikTok Ads Manager; app-install campaign experience strongly preferred

• Strong analytical mindset with tools like AppsFlyer, Google Analytics, or Looker

• Understanding of creative testing, conversion optimization, and mobile attribution (SKAN, MMPs)

• Comfortable managing budgets under guidance and making fast, data-driven calls

• Excellent communication and cross-functional collaboration

• Passion for collectibles, gaming, or performance marketing

• Self-starter with a strong sense of accountability

Why Packed?

• Play a key role in paid acquisition at a fast-growing consumer app blending collecting, gaming, and commerce

• Small, high-impact team where your work moves the top line directly, working alongside our growth team

• Learn paid UA hands-on with real budget and real stakes

• Competitive salary and benefits

Based in New York City.