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Responsibilities
- Lead integrated channel strategy, planning, and execution for Public Affairs priorities across Meta’s owned and off-platform channels
- Develop media strategies and plans grounded in clear objectives, audience, and marketplace insights to deliver measurable outcomes
- Lead the team to provide thought leadership and strategic analysis to shape go-to-market media and measurement approaches
- Define clear media briefs, including campaign parameters, audience and channel strategies, and testing/ learning agendas
- Leverage quantitative and qualitative insights, measurement models, and programmatic buying to develop, execute, and optimize media strategies
- Maintain and integrate understanding of the evolving media landscape, audience insights, competitive activity, and emerging platforms
- Analyze performance, historical learnings, and business needs to distill actionable insights and optimization strategies
- Partner across Global Media, Marketing, Decision Science, Market Insights, Creative, Communications, MarTech, and Agency teams to deliver integrated, high-impact work and advance capabilities
- Enable connections between cross-functional teams and lead communications on Media priorities to internal teams, agencies, and marketing leadership
- Serve as a domain expert, incorporating industry insights, trends, and best practices
Minimum Qualifications
- 10+ years managing large-scale consumer and/or public affairs campaigns within an agency or client organization
- 2+ years leading an internal media team and collaborating with agency partners
- Demonstrated experience influencing and aligning cross-functional stakeholders to drive timely decisions and execution against shared goals
- Experience using media measurement and analytics to translate data into compelling strategies, perspectives, and optimizations
- Demonstrated track record of leading campaign strategy development and translating strategy into actionable, data-driven plans that improve measurable ROI
- Experience planning and executing integrated, multi-channel strategies and plans, including digital, programmatic, and social
- Experience presenting to executive stakeholders and leadership teams, with a focus on clear, concise communication
- Experience operating in fast-paced, ambiguous environments
Preferred Qualifications
- Experience working closely with creative teams to integrate creative ideas with media strategy and channel selection
- Experience collaborating with data science/analytics teams to shape measurement plans, learning agendas, and advanced testing frameworks (e.g., A/B testing)
- Experience leading media strategy across multiple regions (US, EMEA, LATAM, APAC)
- Background in policy, public affairs, or highly regulated/sensitive cause-based marketing campaigns
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
$152,000/year to $213,000/year + bonus + equity + benefits
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