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THE OPPORTUNITY
Swish Breaks, headquartered in NYC, is one of the fastest-growing live shopping companies in sports, trading cards, and collectibles. We’re building a multi-platform commerce and entertainment ecosystem with a loyal community across Whatnot, Fanatics Live, TikTok, and digital experiences. The culture here moves fast, the community is obsessive in the best way, and the marketing has to match both.
ABOUT THE ROLE / WHY THIS ROLE EXISTS
This is the role that puts Swish in front of the world. You will own how we show up across paid, organic, partner, and live channels, and you will lead the integrated campaigns that make collectors, fans, and new audiences stop and pay attention. You will run GTM for new platform launches and digital products, own paid acquisition and build the co-marketing relationships with Whatnot, Fanatics, and TikTok that turn platform partnerships into real growth. Most integrated marketing roles ask you to coordinate. Most integrated marketing roles ask you to coordinate. This one asks you to build something people actually talk about.
RESPONSIBILITIES
You will:
Lead integrated campaign strategy across major shows, content launches, and seasonal moments, unifying paid, organic, creative, and partner channels into single high-impact pushes
Own GTM for new platform expansions and digital product launches, from positioning and audience strategy through execution
Run paid acquisition across Meta, TikTok, and YouTube with full budget ownership, creative testing, and CAC accountability
Own partner and co-marketing relationships with Whatnot, Fanatics, and TikTok, turning platform deals into real campaigns with measurable impact
Drive events marketing for Fanatics Fest, National, and future activations end to end
Define and protect the Swish brand voice and visual identity across every touchpoint
Partner with the Lifecycle and Retention to connect acquisition and retention into a seamless customer experience
Build toward leading a marketing team as the function scales
EXPERIENCE & QUALIFICATIONS
You have:
6-10+ years in integrated marketing, brand, or growth at a consumer, marketplace, or culture-forward company
Proven GTM experience: you have launched a product, platform, or major campaign from scratch and can show the results
Multi-channel fluency across paid social, organic, events, and partner marketing: you have run all of them
Experience in partner and co-marketing: turning platform relationships into real campaigns, not logo swaps
Paid media ownership across Meta, TikTok, and YouTube with budget accountability, creative testing, and efficient CAC
Sharp creative instincts: tight briefs, clear feedback, and a strong sense of what is on-brand and what is not
You can market authentically to collectors, fans, and hobbyists without sounding like a brand trying too hard
Comfortable making fast decisions with incomplete information and owning the outcome
BONUS POINTS
Experience in live shopping, creator marketplaces, ecommerce, sports, and/or TCG
You are a culture warrior and thrive in expressive environments (streetwear, sports, gaming, media)
You love creators, fans, collectors, and the culture that surrounds them — this isn’t just a job to you
HOW WE WORK
Model championship culture: speed, precision, no ego, no drama, high accountability
High ownership: Leaders here solve, not wait
No ego: We review, take feedback, fix mistakes fast
Speed + judgment: You ship constantly
AI-first: If it can be automated, you automate it
In-office energy: Culture doesn’t build itself on Zoom
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