When you join Sallie Mae, you become a champion for all students.

We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.

Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way.

We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students—and for each other.

This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work.

Feeling your best allows you to do your best. Our benefits take care of the whole you—from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.

We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking “why not?” when tackling challenges, and continuously learning new skills.

Come do more than join something, change something. For students, for future generations, for the future of education.

The Role

What You’ll Do

• • Activate and expand relationships across agency and brand partners to introduce Backpack Media and unlock new revenue opportunities 

  • Lead commercial engagements from initial conversation through deal structure and execution 

  • Secure new partnerships while growing existing relationships across priority accounts 

  • Translate Backpack Media’s predictive insights and life stage intelligence into clear and compelling value for clients 

  • Structure and execute programmatic and managed service campaigns aligned to client objectives 

  • Help establish Backpack Media’s presence within agencies and brands by shaping how we go to market 

  • Partner closely with Product, Data Science, Marketing, and Operations to deliver strong outcomes and inform future strategy 

  • Represent Backpack Media externally and build credibility within the broader advertising ecosystem 

   

  What You Bring 

  • 5+ years of sales experience in digital media, ad tech, data, or programmatic solutions 

  • Strong, active network across agencies, trading desks, and brand marketers with direct influence on media investment decisions 

  • Proven ability to build and grow relationships that translate into revenue 

  • Track record of driving adoption of new or emerging products or solutions 

  • Deep understanding of the programmatic ecosystem, including how data, targeting, and activation work together 

  • Ability to translate complex data and product capabilities into clear commercial narratives 

  • Strong communication skills with experience engaging senior client stakeholders 

  • Self-directed, adaptable, and comfortable operating in fast moving environments 

Feeling your best helps you do your best:

Our benefits take care of the whole you—so you can build your work around your life (not the other way around!).

• Competitive base salaries 

• Bonus incentives 

• Generous PTO, Floating Holidays and 12 Federal Holidays observed

• Support for financial-well-being and retirement 401k with employer match

• Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more

• Employer paid short-term/long-term disability and basic life insurance  

• Flexible hybrid working arrangements.

• Paid parental leave and adoption reimbursement programs

• Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware) 

• Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives

• Tuition Reimbursement and Family Scholarship Programs

• Career development and training opportunities

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Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here to view the U.S. Pay Transparency Policy, here for federal job applicant notices, and here to view the California Employee Privacy Notice.

Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call (855) 756-2007 and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.