Senior Marketing Data Analyst

The Senior Marketing Analyst is responsible for developing the marketing performance framework  and measuring, optimizing, and analyzing marketing initiatives across channels to drive measurable business outcomes. This role owns marketing performance reporting, with a strong emphasis on analyzing individual user behaviors through our marketing channels, and on our website to enable targeted, data-driven personalization strategies that enhance customer engagement, loyalty, and revenue growth. The analyst will build robust data pipelines in Databricks, merge datasets using SQL and visualization tools like Power BI, and derive actionable insights from user sessions, conversion metrics, and cross-channel performance. This position collaborates closely with IT, Marketing, Sales, and Digital leaders to translate insights into personalized campaigns and continuous improvements. 

The analyst will partner with Marketing, Customer Intelligence, Sales, Commercial Activation, IT/Data, and Finance to tag lead sources, define conversion events, connect campaign touchpoints to CRM outcomes, and build reliable attribution reporting. The role uses CRM, marketing automation, analytics, and visualization tools to turn campaign, engagement, lead, conversion, and revenue data into actionable recommendations that improve customer engagement, loyalty, retention, and revenue influence.

With more than 225 locations worldwide, Signature Aviation is the largest global network of private aviation terminals, delivering safe, convenient, and elevated experiences to those we serve. As a premier hospitality organization and a certified Great Place to Work™, we are committed to redefining private air travel. Our nearly 6,000-strong team of aviation experts and enthusiasts is dedicated to delivering excellence to our guests and communities, and it starts with taking care of our team. Signature provides a variety of benefits, programs, and resources to support our team members’ overall well-being and professional development. We proudly volunteer and give back, focusing on elevating the neighborhoods where we operate, empowering the next generation of aviation professionals, and supporting our veterans. 

From your health to your financial wellness, there are several benefits for you and your family when joining Signature Aviation.

     Our Benefits:

• Medical/prescription drug, dental, and vision Insurance
• Health Savings Account
• Flexible Spending Accounts
• Life Insurance
• Disability Insurance
• 401(k)
• Critical Illness, Hospital Indemnity and Accident Insurance
• Identity Theft and Legal Services
• Paid time off
• Paid Maternity Leave
• Tuition reimbursement 
• Training and Development
• Employee Assistance Program (EAP) & Perks