Senior Event Manager

As a Senior Event Manager here at Brady Corporation Intelligent Productivity Solutions (IPS), you will assume a global leadership role in orchestrating impactful events that elevate our brand and engage our audience.

You will report directly to our Senior Director, Global Marketing and you will work out of our Fort Mill, SC location on a hybrid work schedule.

In this role, you will impact our marketing success by ensuring flawless event logistics and curating unique and compelling experiences for both industry trade shows as well as annual partner conferences. Your strategic alignment of events with marketing goals will enhance brand recognition, strengthen customer relationships, and drive our marketing achievements.

Brady Intelligent Productivity Solutions (IPS) creates mobile computers, scanners, software and other data capture devices to improve worker productivity across key industries like retail, transportation, logistics and healthcare. An innovator in Automatic Identification and Data Collection (AIDC) and a leader in industrial solutions since the 1970s, the business is shaping the future by finding novel ways to significantly improve the efficiency, speed and accuracy of our customers’ complex operations.

• Lead and oversee the planning, organization, and execution of industry trade shows, hosted partner conferences, and other marketing events.
• Collaborate with cross-functional teams to develop event strategies and objectives that align with business goals.
• Manage event budgets, including vendor negotiations, cost tracking, and financial reporting.
• Coordinate logistics, including venue selection, travel arrangements, and event setup.
• Oversee event promotion and marketing efforts to drive attendance and engagement, in collaboration with the regional marketing teams.
• Manage event registration, attendee communication, and post-event follow-up.
• Evaluate event success and provide recommendations for continuous improvement.
• Brief all event attendees prior, during and post event.
• Mentor and guide junior event management team members.