Marketing Manager

Job Description

The School of Nursing has an outstanding opportunity for a Marketing Manager to join their team.

About this Opportunity

The Marketing Manager leads audience-facing marketing execution for the University of Washington School of Nursing, with primary responsibility for digital advertising, social media and content, email marketing and marketing automation, and performance analytics. 

This role exists to grow the School's public position. Working within the strategy set by the Director of Strategic Marketing Communications & Program Growth, the Marketing Manager plans and runs the campaigns that generate program inquiries, move prospective students toward application, promote the school’s reputation as a leading institution for nursing education and nursing research, and build sustained audience engagement across the School's channels. The role owns the creative that lives in those channels, including advertising, social, email, and digital, and is accountable for building, implementing, and assessing the effectiveness of that work. 

The Marketing Manager brings independent judgment to the School's approach to reaching its audiences. This is a builder's role during a period of significant institutional opportunity: the School operates at the top tier of nursing education nationally, and the University's entry into the Big Ten expands both the audience and the competitive set.

The position works closely with the Office of Student and Academic Affairs, the Dean's Office, Advancement, and the LT&IT/MarComm joint web governance group. The incumbent is expected to identify trends, recognize reputational risk, source opportunities for community engagement and thought leadership, and protect the School of Nursing brand. The Marketing Manger will also work in close daily partnership with the Associate Director on creative direction, brand standards, content planning, and integrated campaign work

The Marketing Manager will report to the Director of Strategic Marketing Communications & Program Growth during the onboarding period. Supervision transitions to the Associate Director of Brand & Communications upon completion of onboarding, at a point determined by the Director. 

Key Responsibilities

Digital Marketing & Paid Media — 35% 

• Plan, build, and manage digital advertising campaigns across search and paid social in support of academic program enrollment (ABSN, BSN, DNP, PhD, certificates) 

• Develop advertising creative and promotional content meeting brand and UW compliance standards 

• Manage campaign budgets, pacing, and optimization; recommend reallocation based on performance 

• Build and refine audience segments and targeting strategies for program-specific recruitment 

• Monitor and report on campaign performance, including cost per inquiry and conversion, and use findings to inform subsequent cycles 

• Partner with OSAA and Admissions to align campaign timing with recruitment cycles and application deadlines 

• Support marketing planning for new and revised academic programs 

• Coordinate with University Marketing & Communications on shared platforms and standards 

Social Media & Content — 25% 

• Develop and execute social media strategy across the School's channels, including Meta, LinkedIn, and YouTube 

• Write copy and create original content, including but not limited to static, video, and interactive items, promoting programs, faculty achievements, student success, research, and innovation 

• Maintain content calendars and publishing schedules, balancing program promotion with audience engagement 

• Design social and digital creative in the service of owned channels 

• Monitor community engagement, respond to audience activity, and identify emerging conversations relevant to the School 

• Draft web stories on faculty, students, research, education, and collaborations 

• Ensure all digital content meets accessibility standards 

• Provide program and operations managers with guidance on social media and email best practices 

Email Marketing and CRM Management — 25% 

• Own the School's UW-enterprise email marketing program end-to-end as a primary administrator, responsible for building, segmenting, scheduling, testing, and reporting on published content. (In November 2026, the UW will be migrating from Marketo, which will require this role to participate in template rebuild, list migration, and workflow reconstruction) 

• Support the Office of Student Services and Advising in the digital recruitment process by building, scheduling, testing, and sending  promotional email content in Salesforce Account Engagement  

• Partner with program units on their email needs, providing setup support, templates, and quality review 

• Maintain data hygiene, list governance, and segmentation logic in coordination with CRM systems 

• Support lifecycle-informed planning across recruitment, student engagement, and alumni touchpoints 

Analytics, Reporting & Market Research — 15% 

• Establish and maintain regular performance reporting across paid media, social, email, and web 

• Manage web analytics and report on site performance and user behavior 

• Define and track KPIs for major campaigns and initiatives 

• Conduct market research to inform program positioning and messaging, including digital surveys and audience interviews 

• Provide competitive and market intelligence relevant to nursing education recruitment 

• Translate performance data into recommendations, not just reports 

Other duties as assigned. 

Required Qualifications

To be considered for this opportunity, your application must demonstrate you meet both the minimum qualifications and additional qualifications listed below. Equivalent education and/or experience may substitute for minimum qualifications except when there are legal requirements, such as a license, certification, and/or registration.

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, or related field, or equivalent experience 

• 2-3 years of demonstrated experience in planning and managing digital advertising campaigns, including budget management and performance optimization 

• 2-3 years of demonstrated experience with email marketing and marketing automation platforms, including Salesforce, and web hosting sites, including WordPress 

• Experience creating, developing, scheduling, and posting social media and web-based content for organizational channels 

• Proficiency with analytics tools, including but not limited to Qualtrics and Hotjar, and demonstrated ability to translate performance data into recommendations 

• Working proficiency in design tools sufficient to produce channel creative (Adobe Creative Suite, Canva, or equivalent) 

• Strong writing skills across marketing, editorial, and digital formats 

• Ability to manage multiple concurrent campaigns and deadlines with limited supervision 

Applicants who do not meet these qualifications WILL NOT be forwarded to the Hiring Manager.

Preferred Qualifications

• Experience in higher education marketing, enrollment marketing, or academic program recruitment 

• Experience migrating between marketing automation platforms 

• Experience with Salesforce or a comparable CRM 

• Background in healthcare, nursing, or professional education 

• Familiarity with UW brand guidelines, systems, and institutional culture 

• Experience with content management systems, particularly WordPress 

• Demonstrated commitment to equity-centered and inclusive marketing practices 

Working Conditions

Hybrid work arrangement with regular on-campus presence required.

Occasional travel outside UW, but within Seattle, for events hosted by institute partners. Potential for weeknight and weekend event attendance. Participation in occasional evening events.

About the Team
The School of Nursing’s Marketing & Communications team is a small, collaborative team responsible for advancing the School’s visibility, reputation, and program growth through integrated marketing, communications, brand, and storytelling. Working in close partnership with academic programs, Student & Academic Affairs, Advancement, the Dean’s Office, and colleagues across the University, the team combines strategic thinking with hands-on execution to connect the School’s education, research, and impact with the audiences we serve. This is an exciting period of growth for the team as we strengthen our marketing capabilities, modernize our tools and approaches, and expand the School’s reach and engagement.

Compensation, Benefits and Position Details

Pay Range Minimum:

Pay Range Maximum:

Other Compensation:

Benefits:

Shift:

Temporary or Regular?

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About the UW 

Working at the University of Washington provides a unique opportunity to change lives – on our campuses, in our state and around the world.  

UW employees bring their boundless energy, creative problem-solving skills and dedication to building stronger minds and a healthier world. In return, they enjoy outstanding benefits, opportunities for professional growth and the chance to work in an environment known for its diversity, intellectual excitement, artistic pursuits and natural beauty. 

Our Commitment 

The University of Washington is committed to fostering an inclusive, respectful and welcoming community for all. As an equal opportunity employer, the University considers applicants for employment without regard to race, color, creed, religion, national origin, citizenship, sex, pregnancy, age, marital status, sexual orientation, gender identity or expression, genetic information, disability, or veteran status consistent with UW Executive Order No. 81.

To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 or dso@uw.edu. 

Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law.