Social Media Manager

Schedule

Responsibilities

-Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across the America First Credit Union brand, products and services.

-Lead the development of organization-wide social media management standards, policies and rules of engagement for social media

-Development and implement creative content, engagement and measurement strategies for the America First social media channels.

-Develop and expand community and/or influencer outreach efforts.

-Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.)

-Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success.

-Mentor and provide training to communication and management professionals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks.

-Work with all levels of management to explore and identify ways to integrate social media into business strategies and marketing campaigns.

-Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely.

-Oversee paid social media strategy and budgeting

-Maintain appropriate audit and risk management documentation for all social media actitivies

Qualifications

-Four year degree required in Marketing, Public Relations, or similar.

-5+ years experience in social media advertising, communications or marketing.

-Excellent written and verbal communication skills.

-Strong technical background with advanced computer skills.

-Aptitude to develop and maintain strong working relationships with both internal and external stakeholders.

-A solid understanding of ethical search engine optimization techniques.

-Exceptional leadership capabilities and strong interpersonal skills.

-Extremely strong communication and presentation skills.

-Demonstrated experience and a passion for the social technology universe (i.e., Facebook, Twitter, YouTube, Foursquare, Flickr, blogs, wikis, RSS, social bookmarking, discussion forums and community software).

-Experience with online monitoring and measurement platforms including but not limited to Omniture, Facebook Insights, YouTube Insights, Google Analytics, HootSuite, TweetDeck, and Social Mention.

-Experience with creating and identifying quality social media content related to finances, community involvement, education is preferred.

-Ability to work effectively under deadlines and juggle several assignments simultaneously.

-Ability to distinguish and behave with a good sense of decorum; acting as a brand ambassador is absolutely required.

-Data, analytics, and metrics oriented.