Digital Content & Creative Marketing Specialist

Company Overview

Abe Brown Ministries (ABM) is a non-profit, Faith-based organization that has been in operation for more than 45 years with the mission to break cycles of incarceration by helping to renew the minds of incarcerated and formerly incarcerated citizens, motivating them to change their behaviors and achieve purposeful lives. We do this as a compassionate demonstration of the Love of Jesus Christ.

Job Purpose

Abe Brown Ministries seeks a Digital Content & Creative Marketing Specialist) to join during a pivotal and exciting time in the Ministry’s history. ABM is renaming and rebranding its comprehensive reentry program. The Specialist will play a vital role in ensuring that the depth and breadth of our mission and services is conveyed to various audiences including clients, community partners, business partners, employers, donors and others. They will be responsible for creating and curating engaging content, developing creative marketing/promotional strategies, and implementing them across various digital platforms. The ideal candidate should have a deep understanding of digital media, excellent communication and collaboration skills, and be able to work independently in a fast-paced environment.

Duties and Responsibilities

• Collaborate with clients and the internal team to develop creative marketing materials.

• Create, edit, and manage engaging content for print and digital platforms, including social media, email campaigns, blogs, videos, and websites.

• Optimize campaigns and improve audience engagement.

• Conceptualize and execute creative marketing tactics to drive brand awareness.

• Lead the design and production of multimedia campaigns and marketing materials, including graphics, videos, and animations.

• Stay current with digital marketing trends and identify opportunities for innovation.

• Support special projects and events.

Qualifications

• At least three years of experience working in digital & creative marketing, and content creation.

• Excellent interpersonal, communication, and collaboration skills.

• Strong attention to detail and project management skills.

• Proficiency in using digital marketing tools and platforms, including Canva, Constant Contact, Google Analytics, Adobe Creative Suite, WordPress.

• Prior experience supporting outreach, community engagement, or program promotion is a plus.

*Any other tasks assigned by the leadership team.