Channel Marketing Manager, Retail

OVERVIEW 

The Retail Channel Marketing Manager is responsible for developing and executing channel-specific growth strategies that strengthen Libbey’s position in the Retail market. This role serves as a strategic connector between Sales, Product, Category, Brand Marketing, and customers to deliver compelling assortments, customer-focused solutions, and category-leading experiences that drive profitable growth.

RESPONSIBILITIES 

• Develop and execute annual channel strategies aligned with Libbey commercial priorities and growth objectives.
• Partner with Sales, Product, and Brand Marketing to identify and execute growth opportunities.
• Build a deep understanding of assigned retail channels, customers, category trends, and shopper behaviors.
• Translate customer, category, and market insights into actionable business recommendations.
• Serve as a strategic partner to Sales on customer planning, line reviews, and promotional initiatives.
• Partner with Product teams on assortment strategy, innovation, and portfolio development.
• Analyze sales, profitability, market share, and ROI performance to guide decision making.
• Lead retail trade show and channel activation efforts.
• Collaborate across Sales, Marketing, Product, Supply Chain, Customer Experience, and Finance.
• Champion a One Libbey approach that fosters collaboration, accountability, and shared success.

REQUIREMENTS & QUALIFICATIONS

• Bachelor's degree in Marketing, Business, or related field required; MBA preferred.
• 5+ years of experience in Channel Marketing, Category Management, Product Marketing, Commercial Strategy, or related commercial roles.
• Demonstrated success developing and executing strategies that drive revenue, profitability, and market share.
• Strong business, financial, and analytical acumen.
• Ability to constructively challenge assumptions, advocate for a point of view, and use data and insights to influence decisions while maintaining strong working relationships.
• Proven ability to build credibility across commercial teams and influence stakeholders without direct authority.
• Comfortable balancing customer needs, business objectives, and competing priorities in a fast-paced environment.
• Strong communication, presentation, storytelling, and relationship-building skills.
• Advanced proficiency in Microsoft Excel, PowerPoint, and business analytics tools.

COMPETENCIES FOR SUCCESS

• Take Control: ask for the direction and support you need to attain mastery of your objectives and ownership of your professional development.
• Be Engaged & Committed: lean in to learn, engage, and contribute, resulting in increased performance and personal satisfaction from your work.
• Be Accountable: hold yourself responsible for achieving your goals and successfully executing against the organization's initiatives.
• Continuous Improvement Mindset: Act with curiosity, proactively identifying and implementing changes to enhance work processes and outcomes. Consistently seek opportunities to improve efficiency, quality, and overall effectiveness. 

Libbey is an Equal Employment Opportunity (“EEO”) Employer. 
 We are committed to an inclusive workplace, free of harassment and discrimination.