Commercial Manager

Key Responsibilities 

1. Sales Strategy & Business Development 

• Develop and implement effective sales strategies to achieve revenue targets and drive market expansion. 
  
• Identify new business opportunities, emerging markets, and distribution channels across West Africa. 
  
• Conduct market research and competitor analysis to support strategic decision-making. 
  
• Build and maintain long-term relationships with key clients, distributors, and business partners. 
  

2. Commercial Management 

• Develop and execute pricing strategies aligned with market conditions and company objectives. 
  
• Negotiate contracts, commercial agreements, and business terms with customers and partners. 
  
• Monitor profitability, margins, and cost structures to ensure sustainable business growth. 
  
• Manage tendering processes and large-scale commercial transactions. 
  

3. Sales Operations & Team Leadership 

• Lead, motivate, and manage the regional sales team to achieve business targets. 
  
• Establish sales KPIs, monitor performance, and implement corrective actions when necessary. 
  
• Ensure effective sales forecasting, pipeline management, and performance reporting. 
  
• Conduct regular training and development programs to enhance team capabilities. 
  

4. Customer Relationship Management 

• Develop and maintain strong relationships with key accounts and strategic customers. 
  
• Ensure high levels of customer satisfaction, retention, and loyalty. 
  
• Resolve customer concerns, complaints, and service-related issues promptly and effectively. 
  

5. Market Expansion & Distribution Management 

• Develop and strengthen distribution networks across multiple countries in West Africa. 
  
• Identify, evaluate, and onboard reliable distributors, agents, and channel partners. 
  
• Ensure product availability and effective market penetration in targeted territories. 
  

6. Financial Management & Reporting 

• Prepare and manage sales budgets, forecasts, and commercial reports. 
  
• Track sales performance, revenue growth, profitability, and other key business metrics. 
  
• Provide regular business updates, market intelligence, and strategic recommendations to senior management. 
  

7. Compliance & Risk Management 

• Ensure compliance with local laws, trade regulations, and company policies. 
  
• Identify potential commercial risks and implement appropriate mitigation measures. 
  
• Promote and maintain ethical business practices across all operations. 
  

Requirements

Benefits