Apparel & Licensing Sales Associate - Zion Harley-Davidson

Apparel & Licensing (A&L) Sales Associate
Zion Harley-Davidson

Position Summary
 Are you passionate about people, style, and the Harley-Davidson lifestyle? As an Apparel & Licensing (A&L) Sales Associate, you’re more than a retail team member, you’re a brand ambassador. You create memorable experiences, help riders and fans gear up in authentic Harley style, and bring the energy of the dealership to life through customer connection, merchandising excellence, and event engagement.

This position blends customer service, fashion-forward retail, and sales performance. Starting pay begins at $15.00/hour plus bonus incentives.

What Success Looks Like in This Role

• Delivering a legendary customer experience every time
• Driving individual and department sales performance
• Maintaining an eye-catching, organized retail floor
• Building lasting customer relationships and repeat business
• Supporting dealership events and special promotions
• Representing the Harley-Davidson brand with pride and professionalism

Key Responsibilities

1. Customer Experience & Sales

• Greet every customer promptly with energy, authenticity, and a welcoming attitude
• Assist customers with product selection, styling, fit, and feature/benefit education
• Highlight promotions, specials, and new arrivals
• Build rapport and customer loyalty through follow-up and product notifications
• Process sales transactions accurately and efficiently (cash, credit, POS systems)
• Handle special orders, backorders, and customer inquiries professionally
• Resolve customer concerns with empathy and a “Make Things Right” mindset

2. Retail Merchandising & Operations

• Maintain a clean, organized, and visually appealing sales floor
• Ensure merchandise is properly stocked, sized, and presented
• Assist with inventory counts and loss prevention awareness
• Rotate and refresh displays to align with promotions and seasons
• Follow Harley-Davidson University training requirements and product knowledge standards
• Support event set-ups, pop-up booths, fashion shows, and dealership open houses

3. Teamwork & Culture

• Work collaboratively with the A&L Manager and dealership leadership
• Support a positive, high-energy team environment
• Be flexible with scheduling to support peak sales periods and events
• Represent dealership values in every customer and employee interaction

Commitments We Expect

• Bring a friendly, upbeat, and professional attitude, every shift
• Treat all customers and coworkers with fairness, respect, and integrity
• Take pride in personal appearance and workspace presentation
• Stay coachable, adaptable, and growth-oriented
• Uphold honesty and ethical standards in all business dealings

Qualifications & Experience

• Retail sales or customer service experience preferred (fashion or lifestyle retail a plus)
• POS and inventory system experience preferred (or ability to learn quickly)
• Strong communication and interpersonal skills
• Ability to multitask and thrive in a fast-paced environment
• High school diploma or equivalent
• A genuine interest in Harley-Davidson culture and lifestyle

Retail experience is preferred, but we care most about attitude, energy, and the right fit for our team. If you bring the drive, we’ll help build the skills.

Physical Demands

• Ability to stand and walk the sales floor for the duration of the shift
• Frequent bending, reaching, and lifting (up to 40 lbs)
• Repetitive twisting and turning during daily operations

Working Conditions

• Indoor retail environment with occasional outdoor event booths
• Potential exposure to common dealership materials (cleaners, fuels, etc.)
• Occasional exposure to exhaust fumes and airborne particles

Why You’ll Love Working Here

• Competitive hourly pay + commission incentives
• A high-energy, brand-driven work environment
• Opportunities for growth within a legendary global brand
• Employee discounts and access to exclusive Harley-Davidson gear
• A culture that values individuality, teamwork, and customer excellence

Equal Employment Opportunity Statement

We are an Equal Opportunity Employer and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other legally protected status. All employment decisions are based on business needs, job requirements, and individual qualifications.

We are dedicated to providing reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs, in accordance with applicable laws.