Position Summary:

The Vice President of Marketing serves as an innovative, creative, flexible, and future-focused executive leader who continuously evaluates emerging industry trends, evolving guest expectations, digital engagement opportunities, hospitality standards, entertainment trends, and competitive market conditions. This role requires a continuous learner who is committed to staying current with best practices in gaming, hospitality, resort marketing, digital transformation, iGaming, guest experience, and Four Diamond service standards.

The Vice President of Marketing is responsible for overseeing the strategic direction, performance, and production of Database Marketing, iGaming, Casino Analysis, Advertising, Rewards Club, Guest Experience, Community Relations, Charitable Giving, Player Development, and Entertainment.

This position is responsible for the planning, development, execution, and measurement of brand-enhancing promotions, events, guest engagement strategies, entertainment offerings, loyalty initiatives, and strategic marketing campaigns that support Gun Lake Casino Resort's business objectives. The role is accountable for driving gaming volumes, increasing market share, strengthening brand loyalty, enhancing the guest experience, and maximizing return on investment.

As a key member of the Executive Management Team, this position is expected to lead with strategic vision, operational discipline, creativity, and adaptability while positioning Gun Lake Casino Resort as a premier Four Diamond destination resort.

About Us:

At Gun Lake Casino Resort, every Team Member is an ambassador, essential to the success of our company and our culture. We expect that all Team Members take personal ownership in ensuring that everything they do is in the best interest of Gun Lake Casino Resort and embody the core values of the Seven Grandfather Teachings:

Love: Love your brothers and sisters and share with them.

Truth: Be true in everything you do. Be true to yourself and to your fellow Humans.

Respect: You must give respect if you expect respect. Respect everyone, all persons, and all the things created.

Bravery: To do what is right, even in the most difficult of times.

Honesty: Be honest in every action and provide good feelings in your heart.

Wisdom: We cherish knowledge; wisdom is used for the good of the people.

Humility: Know that you are equal to everyone else, no better, no less.

In this Role:

Be responsible for practicing, supporting, and promoting Gun Lake Casino Resort's "Unsurpassed Service" standards at all times.
Be responsible for practicing, supporting, and promoting Gun Lake Casino Resort's Four Diamond Standards, ensuring marketing strategies, guest engagement initiatives, entertainment offerings, and brand experiences reflect the expectations of a premier resort destination.
Participate with the Executive Management Team in developing strategic and tactical operating plans that support property objectives, revenue growth, brand strength, guest satisfaction, and long-term market positioning.
Create, implement, and manage strategic and effective marketing plans that align with the goals and objectives of revenue-generating departments, including gaming, hotel, food and beverage, entertainment, retail, events, and resort amenities.
Oversee and be accountable for the performance and production of Database Marketing, iGaming, Casino Analysis, Advertising, Rewards Club, Guest Experience, Community Relations, Charitable Giving, Player Development, and Entertainment.
Lead internal teams and external agencies in developing, protecting, and evolving the property's brand identity through direct mail, social media, digital platforms, television, print, radio, public relations, entertainment marketing, and emerging marketing channels.
Serve as a catalyst for innovation by encouraging creative thinking, calculated risk-taking, continuous improvement, and the exploration of new ideas across all marketing, entertainment, guest experience, loyalty, and community-facing functions.
Continuously identify, evaluate, and implement innovative marketing solutions that enhance the guest experience, strengthen brand loyalty, increase visitation, drive revenue growth, and differentiate Gun Lake Casino Resort within the gaming, hospitality, entertainment, and resort marketplace.
Monitor and respond to emerging industry trends, guest preferences, competitive market conditions, consumer behaviors, technology advancements, and evolving Four Diamond resort standards.
Demonstrate flexibility and organizational agility by adjusting strategies, priorities, campaigns, guest engagement approaches, and operational plans in response to changing business needs, market conditions, guest expectations, and industry standards.
Foster a culture of creativity, innovation, continuous learning, adaptability, and data-informed decision-making within the marketing division.
Champion a learning-oriented environment by encouraging professional development, industry engagement, benchmarking, cross-functional collaboration, and the adoption of best practices that elevate organizational performance.
Utilize and/or acquire data to make informed business decisions while maintaining the financial and reputational success of the property.
Apply analytics, guest insights, market research, competitive intelligence, and campaign performance metrics to guide marketing strategy, promotional planning, guest segmentation, loyalty development, advertising spend, and return on investment.
Drive innovation in marketing strategies, guest engagement initiatives, loyalty programs, promotional execution, entertainment offerings, digital experiences, and resort-wide brand activation.

Examples of Marketing Innovation and Digital Engagement

The Vice President of Marketing is expected to lead and evaluate innovative strategies and digital engagement initiatives that may include, but are not limited to:

Leveraging artificial intelligence, predictive analytics, and advanced customer segmentation to personalize marketing campaigns, guest offers, promotional content, and communication strategies.
Implementing behavior-based marketing campaigns driven by guest preferences, visitation patterns, spend history, gaming activity, resort utilization, and entertainment interests.
Utilizing Customer Relationship Management platforms, customer data platforms, and marketing automation tools to deliver targeted guest communications, improve campaign timing, enhance personalization, and strengthen guest relationships.
Creating dynamic omnichannel marketing campaigns that seamlessly integrate digital, social media, email, direct mail, mobile messaging, television, radio, in-property signage, entertainment marketing, and guest-facing communications.
Exploring digital wallet integration across gaming, hotel, food and beverage, entertainment, retail, gift shop, resort amenities, and loyalty experiences to improve convenience, speed, security, and the overall guest journey.
Evaluating strategic partnerships, sponsorships, tourism collaborations, entertainment partnerships, and resort-wide experiential marketing opportunities that attract new audiences and create memorable guest experiences.

Leadership and Operational Responsibilities:

Participate in budget development and monitor department expenses and capital budgets within established guidelines.
Ensure marketing strategies and campaigns are financially responsible, brand-aligned, data-informed, and designed to produce measurable results.
Develop, support, maintain integrity, and comply with company policies and procedures, internal controls, and applicable state, federal, and tribal government rules and regulations.
Supervise and lead management, supervisory, and frontline Team Members to ensure optimum operating efficiencies, exceptional guest experiences, appropriate staffing levels, and strong team performance.
Provide leadership, coaching, mentorship, and performance feedback that inspires Team Members to exceed expectations and achieve their personal and professional best.
Represent the property in a professional capacity at external functions, community events, charitable events, industry events, special events, concerts, promotions, and other public-facing engagements.
Lead communication of marketing plans to operational departments and ensure the property management team remains fully informed of upcoming campaigns, promotions, entertainment events, guest programs, and marketing initiatives.
Utilize effective communication tools to ensure consistent, accurate, and timely information is provided across all shifts and departments.
Maintain complete confidentiality of all company information at all times.
Develop and design presentations that advance key business objectives and tell the business story through clean, concise, visually appealing, and well-organized slides.
Directly oversee all operations related to the Players Club.
Perform other job-related duties as assigned.

Essential Qualifications:

Must be 21 years of age or older.
Bachelor's Degree from an accredited four-year college or university in Marketing, Advertising, Business, Hospitality, Resort Management, Casino Management, or a related field required; MBA or Master's Degree strongly preferred.
Minimum of ten (10) years of progressive leadership experience in gaming, hospitality, resort, entertainment, or destination marketing, including at least seven (7) years at the Director level or above within a large-scale casino resort, integrated resort, or destination hospitality environment.
Experience in a Four Diamond or similarly recognized luxury resort environment strongly preferred. Experience in both Class III Indian Gaming, Commercial Gaming and iGaming preferred.
Demonstrated success leading comprehensive marketing functions, including brand strategy, database marketing, loyalty programs, advertising, entertainment marketing, guest engagement, digital marketing, iGaming, player development, and promotional strategy within a complex gaming, hospitality, or resort environment.
Proven track record of driving innovation through digital engagement strategies, guest experience enhancements, loyalty initiatives, mobile technologies, digital wallet integration, cashless gaming solutions, CRM platforms, marketing automation, artificial intelligence applications, and other technology-enabled solutions that deliver measurable business results.
Demonstrated ability to anticipate and respond to emerging gaming, hospitality, entertainment, technology, and consumer trends, translating insights into innovative business strategies, competitive advantages, and revenue-generating opportunities.
Strategic, innovative, and adaptable leader with a commitment to continuous learning, professional development, organizational agility, and staying current with evolving industry best practices, digital advancements, and Four Diamond service standards.
Strong business acumen and analytical skills with the ability to leverage data, market intelligence, financial information, research methodologies, and quantitative analysis to drive strategic decision-making, revenue growth, and organizational performance.
Demonstrated ability to define and solve complex business challenges, evaluate alternatives, exercise sound judgment, and lead long-range strategic planning, organizational growth initiatives, organizational change, and cross-functional execution.
Exceptional leadership, communication, interpersonal, public relations, and relationship-building skills, with the ability to influence stakeholders, inspire high-performing teams, manage sensitive situations, resolve conflicts diplomatically, and represent the organization professionally within the community and industry.
Highly organized and results-oriented with the ability to prioritize competing demands, manage multiple projects and deadlines, execute with urgency, and thrive in a fast-paced, evolving business environment.
Proficiency in Microsoft 365, Adobe products, CRM systems, marketing automation platforms, digital marketing technologies, presentation development tools, and contemporary business technologies.
Ability to prepare and deliver executive-level reports, presentations, correspondence, business cases, strategic recommendations, and other communications with a high degree of professionalism and business acumen.
Must be able to work a flexible schedule based on business needs, including special events, promotions, entertainment programming, and resort operations.
Must be able to obtain and maintain a Gun Lake Tribal Gaming License.

Physical Requirements:

Ability to read, analyze, interpret, and communicate information through written, verbal, and electronic means.
Ability to use standard office equipment, computers, mobile devices, presentation technology, and other equipment necessary to perform essential job functions.
Ability to view and interpret information displayed on computer screens, reports, presentations, and other business documents for extended periods of time.
Ability to distinguish colors, letters, numbers, and symbols and maintain visual acuity necessary to perform the essential functions of the position, with or without reasonable accommodation.
Ability to prepare, review, and present reports, business analyses, presentations, and strategic plans.
Ability to access and travel throughout all property locations, including casino, hotel, entertainment, food and beverage, administrative, retail, and operational areas.
Ability to remain stationary for extended periods while working at a computer, attending meetings, reviewing materials, or conducting presentations.
Ability to move about the property regularly to observe operations, interact with guests and Team Members, and attend meetings and events.
Ability to occasionally lift, carry, push, pull, or move materials and equipment consistent with normal executive and administrative responsibilities.

Work Environment:

Work is performed in a variety of settings, including administrative offices, meeting rooms, casino operations, hotel and resort facilities, entertainment venues, food and beverage outlets, and community or external business locations.
Position requires regular interaction with Team Members, guests, vendors, Tribal leadership, community stakeholders, and industry partners.
Environment may include exposure to varying temperatures, noise levels, crowds, and other conditions commonly associated with a 24/7 gaming, hospitality, entertainment, and resort operation.
Work may involve exposure to secondhand smoke in designated gaming and entertainment areas.
Position requires the flexibility to work evenings, weekends, holidays, and special events as business needs dictate.
Occasional travel may be required for conferences, industry events, professional development, business meetings, community engagement activities, and strategic partnerships.
The successful candidate must be comfortable working in a fast-paced, dynamic environment that requires adaptability, responsiveness, professionalism, and a strong commitment to guest service excellence and Four Diamond standards.

Disclaimer and Conditions of Employment:

The above statements are intended to describe the general nature and level of work being performed by persons assigned to this job. These statements are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required.

All applicants must be able to demonstrate their US work authorization during the employment verification process. The pre-employment process also requires the ability to pass a criminal background investigation, and drug test.

Indian Preference:

The Match-E-Be-Nash-She-Wish Band of Pottawatomi abides by Native American preference in its hiring and employment policies.

Gun Lake Tribal Gaming Authority reserves the right to make changes to the above job description as necessary.

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