Marketing Manager

• Analyze market dynamics, customer needs, competitor activities, and industry trends to develop the overall marketing direction and annual, quarterly, and monthly plans in alignment with business objectives.
  
• Translate strategic priorities into clear action plans, responsibilities, timelines, KPIs, reporting mechanisms, and continuous improvement initiatives.
  

• Lead the positioning, brand identity, communication direction, and consistent execution of the company’s product brands across all customer and market touchpoints.
  
• Ensure brand messages and visual identity are consistently delivered across channels while supporting broader commercial objectives.
  

• Develop product portfolios, product lines, sales materials, and marketing content tailored to specific product groups and target markets.
  
• Translate technical product features into clear customer benefits and relevant market-facing messages.
  
• Work closely with relevant teams to ensure product communication effectively supports sales and customer needs.
  

• Develop and implement trade marketing programs for distributors, dealers, retail points, and target markets to increase brand visibility and accelerate product sell-out.
  
• Strengthen product presence across distribution channels and continuously improve the effectiveness of channel marketing activities.
  

• Partner closely with regional and field sales teams by providing sales tools, marketing materials, POSM, market intelligence, and relevant sales support programs.
  
• Actively support Sales in driving sales volume, distribution, channel development, and customer engagement rather than operating Marketing as a standalone function.
  

• Plan, manage, and oversee customer conferences, seminars, activation programs, promotional events, trade exhibitions, and other market-facing activities.
  
• Ensure each activity is aligned with commercial priorities, target audiences, and measurable business outcomes.
  

• Plan, coordinate, control, and evaluate promotional programs in collaboration with Sales.
  
• Ensure promotional activities are implemented effectively, remain within approved budgets, and deliver measurable commercial impact.
  

• Manage both online and offline communications as part of the overall marketing mix.
  
• Use digital channels as supporting tools within an integrated marketing strategy rather than treating digital as the sole focus of the function.
  

• Build and maintain a structured market intelligence system covering customers, distributors and dealers, competitors, market policies, and relevant industry developments.
  
• Translate market insights into actionable recommendations for Sales and senior management.
  

• Develop, allocate, and monitor the marketing budget.
  
• Evaluate marketing effectiveness based on commercial indicators such as sales performance, distribution, customer development, and brand impact.
  
• Ensure marketing investments are appropriately controlled and deliver measurable returns.
  

• Select, evaluate, and manage agencies, suppliers, printers, event organizers, and other external marketing partners.
  
• Maintain appropriate service standards, cost control, and delivery quality across external partnerships.
  

• Set objectives, assign responsibilities, monitor progress and quality, coach team members, and strengthen the overall capabilities of the Marketing team.
  
• Build a performance-oriented environment with clear accountability across the function.
  

• Standardize marketing planning, reporting, program management, budget control, data management, and performance measurement processes.
  
• Continuously improve operating systems to strengthen the efficiency and effectiveness of the Marketing function.
  

Requirements

• Bachelor’s degree in Marketing, Business Administration, Economics, Agriculture, or a related discipline.
  
• Approximately 8 years or more of Marketing experience is preferred, including hands-on experience managing a team or function. Strong candidates with slightly fewer years of experience may also be considered based on demonstrated capability.
  
• Previous experience as a Marketing Manager, Head of Marketing, Senior Marketing Manager, or an equivalent role with practical management responsibility.
  
• Experience in the fertilizer or agricultural sector is highly preferred. Candidates from related industries such as crop protection, seeds, agricultural supplies, plant nutrition, or other sectors with a similar distributor/dealer network may also be considered.
  
• Strong background in Brand Marketing, including brand positioning, brand identity, communication development, and execution across market touchpoints.
  
• Ability to translate technical product characteristics into clear benefits and messages that are relevant to customers and end users.
  
• Solid Trade/Channel Marketing knowledge with practical experience working through distributor, dealer, or point-of-sale networks.
  
• Strong commercial mindset with a clear understanding that Marketing should contribute directly to sales volume, distribution, channel development, and customer growth.
  
• Proven experience working closely with Sales Managers, Area Sales Managers, and field sales teams, with the ability to effectively bridge Marketing and Sales.
  
• Willingness to spend time in the market meeting sales teams, distributors, dealers, and customers rather than operating solely from the office.
  
• Strong capability in budget planning, data interpretation, program evaluation, and marketing effectiveness measurement.
  
• Demonstrated leadership skills, including objective setting, coaching, performance management, quality control, and team development.
  
• Strong stakeholder management capabilities with the ability to work directly with senior management and collaborate effectively with cross-functional teams.
  
• Clear, logical communication skills with the ability to present proposals, plans, and business results effectively to senior leaders.
  
• Proactive, practical, decisive, and results-oriented, with the ability to perform effectively under pressure and manage demanding timelines.
  

• Direct experience in the fertilizer or broader agricultural industry would be a strong advantage.
  
• An established network within the relevant industry is preferred.
  
• Previous experience in new product launches or product-line development is advantageous.
  
• Experience building, restructuring, or strengthening a Marketing organization is highly valued.
  
• English or other foreign-language proficiency would be an advantage.