Summary

The Social Media Executive serves as a vital strategic partner in advancing Axiom Learning Solutions Limited's digital footprint and corporate identity. This role is dedicated to cultivating a dynamic online presence through the creation of compelling content, active community management, and the execution of targeted social media initiatives. By aligning digital strategies with broader business development and marketing goals, the incumbent will drive brand visibility, foster meaningful audience engagement, and support the organization's communication and growth objectives across all relevant digital channels.

Responsibilities

Collaborate with the Head of Business Development to formulate and execute comprehensive social media strategies that support Axiom's core business aims.
Design and deploy content plans that resonate with target audiences while adhering to the company's strategic direction.
Produce, curate, and schedule high-quality multimedia assets, including graphics, video, and written copy, for distribution across various social platforms.
Oversee the management of all official social media channels to guarantee consistent tone, professional presentation, and adherence to brand guidelines.
Cultivate and nurture online communities by actively engaging with followers, responding to inquiries, and facilitating meaningful dialogue.
Track industry trends, digital conversations, and emerging technologies to identify new opportunities for brand expansion.
Monitor, analyze, and report on social media performance metrics using advanced analytics tools to inform future strategies.
Coordinate cross-functional efforts with Communications, Marketing, Business Development, and Project teams to ensure cohesive messaging and impactful campaigns.
Drive audience growth and enhance brand awareness through targeted engagement strategies and promotional activities.
Maintain a robust content calendar to ensure the timely and consistent publication of planned materials.
Support the promotion of Axiom's training programs, services, events, and initiatives through strategic digital outreach.
Assist in the organization and promotion of virtual thought-leadership webinars, managing pre-event marketing, live engagement, and post-event follow-ups.
Conduct ongoing research to identify innovative ways to strengthen the company's digital presence and online interaction levels.
Document and archive all social media activities, campaign results, and performance data for future reference and reporting.

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