Western PA Marketing Representative

Company Description

The Farmers Fire Insurance Company is a Property & Casualty Insurance company located in York, Pennsylvania, proudly serving customers in our region since 1853.

Farmers Fire works in partnership with a network of independent agents across the state of Pennsylvania to meet the insurance needs of homeowners, renters, landlords and small businesses. We value providing excellent service to our agents and customers and strive to do this in a way that maintains a personal feel in a world where customers often feel disconnected from their service provider. We continually work to improve our products, systems and ourselves to achieve excellence in our work and are seeking like-minded individuals to join our team.

As a small insurance carrier with just under 30 full-time employees, individuals are able to offer significant input into our processes and help us achieve our goal of continual improvement and high-quality service. This small-company atmosphere creates an enjoyable work environment and we are pleased that many of our employees choose to remain with Farmers Fire for an extended period as a result.

Job Description

About the Opportunity

We are seeking a motivated and relationship-focused Sales & Marketing Representative to help grow our Western PA book of business which includes Commercial Packages, Dwelling Fire, and Homeowners policies. This task will be done by building strong agency partnerships, identifying new opportunities, and promoting quality solutions to prospect insurance agencies as well as existing insurance agencies. This role is ideal for a self-starter who enjoys developing relationships, communicating value, and representing a company with professionalism and integrity.

Key Responsibilities

• Develop and maintain productive relationships with independent agency partners.
• Promote the company’s insurance products, underwriting strengths, service capabilities, and competitive advantages.
• Identify sales opportunities through agency visits, referrals, networking, market research, and targeted outreach.
• Support new business growth by educating agency partners on appetite, eligibility, coverage features, quoting processes, and submission requirements.
• Collaborate with underwriting, customer service, and leadership teams to support profitable growth and a positive customer experience.
• Assist with marketing campaigns, agency communications, presentations, promotional materials, and sales initiatives.
• Track sales activity, pipeline opportunities, market feedback, and agency performance using company systems and reports.
• Represent the company at industry events, agency meetings, trade associations, and community networking opportunities.
• Stay informed about property insurance trends, competitor activity, market conditions, and regulatory considerations.

Qualifications

• Prior experience in insurance sales, marketing, agency relations, business development, or customer-facing relationship management preferred.
• Property and casualty insurance knowledge strongly preferred.
• Excellent verbal and written communication skills, with the ability to explain insurance concepts clearly and confidently.
• Strong relationship-building, presentation, organization, and follow-up skills.
• Ability to work independently, manage a territory or book of agency relationships, and meet growth objectives.
• Professional, ethical, and service-oriented approach to representing the company.
• Proficiency with Microsoft Office, CRM systems, quoting platforms, and other business technology.
• Valid driver’s license and ability to travel for agency visits, events, and meetings as needed.

Additional Information

What We Offer

• Competitive compensation with performance-based incentives.
• Comprehensive benefits package, including health, retirement, paid time off, and other company-sponsored benefits as applicable.
• Company car.
• Company Credit card for vehicle and travel expenses.
• Opportunities for professional development, insurance education, and career growth.
• A collaborative team environment focused on service, integrity, and long-term relationships.
• The opportunity to make a meaningful impact by helping customers and agency partners protect homes, businesses, and communities.