Responsibilities
- Develops and implements business development and marketing strategies to strengthen brand awareness, increase patient volume, and support organizational growth.
- Builds and maintains relationships with physicians, referral sources, and healthcare industry partners to strengthen referral networks and identify new business opportunities.
- Maintains current market intelligence, including competitor activity, service line trends, referral patterns, and marketing strategies.
- Identifies and pursues new business opportunities by leveraging market insights and cultivating strategic relationships to expand market presence.
- Partners with clinical leadership and corporate counterparts to develop, promote, and launch new programs and services.
- Collaborates with hospital leadership and corporate partners to support growth initiatives and ensure accountability for business development objectives.
- Represents the hospital through participation in community, professional, and organizational events to increase awareness of hospital services and strengthen community relationships.
- Coordinates outreach initiatives, including physician tours, networking events, sponsorships, health fairs, and other community engagement activities.
- Collaborates with regional and corporate marketing teams to develop, maintain, and execute marketing and promotional strategies aligned with organizational goals.
- Performs other related duties as assigned.
Qualifications
- The ideal candidate should have excellent communication and interpersonal skills, the ability to think strategically, and a strong understanding of the hospital and healthcare industry.
- Willing to work in a flexible environment.
- Exceptional presentation skills
- Ability to work independently and effectively manage time.
- Active driver’s license/insurance and reliable transportation
- A minimum of 3Â years in Business Development or Marketing - working in a hospital or healthcare environment is strongly preferred.
- B.A./B.S. Degree in Marketing/Advertising/Business is preferred.
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